The song was released as the third single from Sempiternal on 7" picture disc on 6 June 2013, backed with a remix of the song produced by Rogue.[1]ClashMusic.com praised the remix as "the sort of once-over that'll have bass-heads beaming".[2]
In addition to Sempiternal, "Go to Hell, for Heaven's Sake" was also featured on the band's debut live video album, 2015's Live at Wembley,[3] as well as their second, 2016's Live at the Royal Albert Hall.[4]
Composition and lyrics
The writing and recording process for "Go to Hell, for Heaven's Sake" was slightly different to the normal approach adopted by Bring Me the Horizon – speaking to Sugarscape.com, bassist Matt Kean recalled that "for this one, instead of going into a room to jam and play the songs we would pre-record riffs or keyboard parts ... then if there was a good part we'd record it on the computer directly".[5] Speaking about the song to Metal Hammer in a track-by-track commentary of Sempiternal, vocalist Oliver Sykes proclaimed that the band "were after a faster, more fun song to pick up the pace", calling it "probably the funnest track on the CD".[6]
Noisecreep's Greg Srisavasdi claimed that "Go to Hell, for Heaven's Sake" is "an aggressive verbal attack on an unnamed recipient".[7] Describing the style of the track, Loudwire's Joe DiVita outlined that "The song ... is a balance of softer moments and higher energy moments like the hook-laden chorus. Atmospheric synthesizers provide a somber atmosphere to the edgier lyrics that deal with loss and angst".[8]
Music video
The music video for "Go to Hell, for Heaven's Sake" was directed by Stuart Birchall and released on 5 September 2013.[9][10] The video depicts the band performing in a chapel alongside imagery intended to illustrate the song's lyrics, including "empty swings swaying back and forth, a pin piercing a voodoo doll, religious symbols, and a raven sitting on a tree branch".[8] Loudwire's Joe DiVita praised the band's "intense" performance in the video.[8] An earlier video was released in August featuring footage of the band performing on the 2013 Warped Tour.[7]
Critical reception
"Go to Hell, for Heaven's Sake" reached number 22 on the Billboard Mainstream Rock chart.[11] Dean Brown of PopMatters compared the style of "Go to Hell, for Heaven's Sake" to that of Linkin Park, praising the band for "rejuvenat[ing] the stale dynamic for the year 2013".[12]Alternative Press identified the song as a highlight of Sempiternal.[13] Loudwire ranked it the eighth best Bring Me the Horizon song in May 2014, hailing it as "a faultless representation of how the band has evolved over the past decade".[14]
Track listing
No.
Title
Length
1.
"Go to Hell, for Heaven's Sake"
4:03
2.
"Go to Hell, for Heaven's Sake" (Rogue remix)
4:48
Total length:
8:51
Charts
Chart performance for "Go to Hell, for Heaven's Sake"