Gimme Radio has been described as the first streaming platform dedicated exclusively to heavy metal.[5][6]
History
Gimme Radio was co-founded by Tyler Lenane (Chief Executive Officer), David Rosenberg (Chief Operating Officer), Jon Maples (Chief Product Officer) and Andrew Gilliland (Chief Creative Officer), all of whom have previous experience at streaming services: Lenane is the former business development executive at Apple Music, Rosenberg is the former head of distribution partnerships at Google Play, and Maples previously served as vice president of product at Rhapsody and 8tracks.[3] Gimme Radio is the first streaming service of Gimme Media.[7]
They founded the radio as a response to the streaming services which have often "left [the metal community] out" of their focuses and innovations, despite being highlighted as the most loyal demographic by genre in 2015 on Spotify, with its fans relying on more traditional formats such as vinyls and CDs.[8][9][5] Around 50% of the music played on Gimme Radio were premieres from established acts and a considerable portion were underground music.[10] Gimme had no sponsors and depended exclusively on sellings, including exclusive vinyl, collectible items and enabling listeners to purchase the records which were playing at the moment.[3]
In November 2018, Gimme announced a membership subscription tier called The Vault which enabled its members to listen to all its previous programs, listen to them offline, new radio shows and other exclusive features.[4] On the 17th of that month, Gimme celebrated its first anniversary with a show co-sponsored by Decibel.[16]
In April 2023, Tyler Lenane announced the shutdown of Gimme Radio, as well as their respective Gimme Metal and Gimme Country apps due to a lack of finances needed to keep the company running. [20]