Lundberg served as editor of the Journal of the American Medical Association (JAMA) for 17 years. In 1999, AMA Executive Vice President E. Ratcliffe Anderson Jr. fired Lundberg from this position after publishing a controversial article on how college students define oral sex. When asked about firing Lundberg, AMA EVP E. Ratcliffe Anderson Jr. said he was fired for "inappropriately and inexcusably interjecting JAMA into the middle of a debate that has nothing to do with science or medicine”. Lundberg's article coincided with President Clinton's impeachment trial during which the question of whether oral sex constitutes “sexual relations” was an issue.[2] Executives from the American Medical Association stated that the article had nothing to do with medicine and it jeopardized the high standard of the journal.[3].
Lundberg from February 1999 to January 2009, was the editor of Medscape.[4] He currently serves as an editor-at-large for the site.[5]
Career in Pathology
Clinical Chemist and Pathologist Assistant Trainee, Druid City Hospital, 1953 and 1955.
January 2, 1982-January 15, 1999: Editor in Chief, JAMA, and VP for Scientific Information AMA, with editorial responsibility for JAMA, 10 AMA Archives Journals, and American Medical News.
Critical Values. This revolutionary concept, developed from 1969 beginning with Critical Laboratory Values, itself original and eventually the worldwide standard of practice.
Editorial and Publishing Inventions of Lasting Value
In collaboration with many others, led:
The transition of peer review from art toward science by initiating the (evolved into Quadrennial) International Congress on Peer Review in Biomedical Publication in 1986. [6]
The concept of dedicated Theme Issues for medical journals, beginning in August 1983 with the JAMA (became annual) Hiroshima issue dedicated to the prevention of Nuclear War.[7]
Other annual theme issues on Caring for the Un and Underinsured, Violence as a Public Health Issue, HIV-AIDS, and Medical Education.[8]