Gebre Waddell

Gebre Waddell
Gebre Waddell at the JUCE Summit
Gebre Waddell at JUCE Summit, London
Born(1981-11-28)November 28, 1981
Occupation(s)Chief Executive Officer, Mastering Engineer, Author
Notable workSound Credit, Complete Audio Mastering, Refinement, ReasonRhodes

Gebre Waddell (born November 28, 1981) is an American entrepreneur, author, audio engineer, and software engineer from Memphis, Tennessee.

He is best known as chief executive officer and co-founder of Sound Credit and as author of Complete Audio Mastering: Practical Techniques published by McGraw-Hill,.[1][2] Waddell is a 2x GRAMMY nominee,[3] with audio engineering work for musical artists including Ministry, Lil' Wayne, Rick Ross, Public Enemy and The Bar-Kays.[4][5]

Early life

Waddell was born in Memphis, Tennessee, into a family with a history of involvement in the civil rights movement. His father, James Waddell Jr., an esteemed civil rights era sculptor, created the first-ever sculpture of Dr. Martin Luther King Jr. in 1968, following his service in the Vietnam War. Eight family members attended Dr. King's final speech, including one that sang in the SCLC choir that night. Lucious Matthews, Waddell's uncle, was prominently featured in several significant photographs from the civil rights movement, notably identified as the 'man in the brimmed hat' during the Memphis sanitation worker strike. These photographs depict a line of peaceful strikers confronted by National Guard soldiers with weapons on one side and a line of tanks on the other.[6]

Waddell attended the University of Memphis, earning a degree in Accounting and Music.[7]

Career

Entrepreneurship and Industry

In March 2024 the State of Tennessee enacted the Ensuring Likeness, Voice, and Image Security Act, also known as the ELVIS Act, the first U.S. state bill regulating artificial intelligence with a focus on publicity rights. Drawing on his expertise in attribution, gained through his work with Sound Credit, Waddell played a pivotal role in the origination of this legislation, personally drafting its initial version. [8][9][10]

In June 2023, Waddell was elected as one of the four national officers of the Recording Academy/GRAMMYs, together with Tammy Susan Hurt (chair), Dr. Chelsey Green (vice chair), and Christine Albert (chair emeritus), in the role of Secretary/Treasurer of the Board of Trustees.[11]

In February 2023, Waddell, as founder and CEO of Sound Credit, announced a $30 million advance facility from the GRAMMY red carpet in Los Angeles, and a partnership with UK-based music licensing company PPL aimed at enhancing international royalty collection services for American performers.[12]

In 2020, Waddell was elected to the national Board of Trustees of the Recording Academy/GRAMMYs which includes Yolanda Adams, John Legend, PJ Morton[13] and others comprising the 40-seat board.[14] He was also appointed by Tennessee Governor Bill Lee to the Tennessee Entertainment Commission in late 2019 and was later appointed as chairman of the board.[15][16]

Waddell appeared with supermodel Karlie Kloss in 2020 for the CSForAll Commitments Summit, for a discussion around the expansion of access to computer science education.[17]

On March 17, 2019, Waddell appeared on 60 Minutes, in a feature on the Revolution Fund and its investment in Sound Credit.[18][19] It also covered the connections fostered by Revolution between industry leaders such as Eric Schmidt of Google and their consulting with entrepreneurs in the fund.[18]

In 2018, Waddell was one of eight winners of the Revolution Fund's Rise of the Rest tour and funding for seed stage capital.[20] The Revolution Fund investors include Jeff Bezos, Jim Breyer and Eric Schmidt,[21] and its funding of Sound Credit was matched by VC, Innova Capital.[22] Later that year, Inside Memphis Business magazine selected Waddell as 2018 Innovator of the Year.[23]

In 2016, Waddell became co-founder and chief executive officer of Sound Credit (Soundways), a music industry technology corporation based in Memphis, TN.[24]

In 2013, Waddell developed Refinement, an audio processor for controlling the sensation of harshness in audio signals, and licensed it to Brainworx Germany, who then developed a commercial product called bx_refinement (based on the Refinement prototype). Brainworx sells bx_refinement via Plugin Alliance and Universal Audio.[25][26] bx_Refinement was released in 2014 as the first audio plugin simultaneously released across the Plugin Alliance and UAD platforms.[25]

Waddell released a multi-sampled software instrument named ReasonRhodes that mimicked the classic Fender Rhodes piano. ReasonRhodes was featured on the cover of Keyboard magazine in 2006, together with a story that covered Waddell's work in developing the instrument.[7][27]

Audio engineering

Waddell was elected President of the Recording Academy Memphis Chapter in 2017.[28] He was elected to the Recording Academy Memphis Chapter Board of Governors in 2016, and became a co-chair of the Producers & Engineers Wing.[29][30]

In 2013, "Complete Audio Mastering: Practical Techniques", authored by Gebre Waddell was published by McGraw-Hill Professional.[4]

Waddell created a printed frequency chart in 2010 that displays the frequency energy of common musical instruments with standardized spectrograms. The spectrograms were created from recordings of each instrument playing each note of their range. The print, titled The Frequency Domain is now found in studios and institutions including Stanford University, Harvard University, and in the office of audio icon, Rupert Neve.[31]

He received his first breaks with a project produced by John Tesh in 2005, and Public Enemy in 2006 on their album, "How You Sell Soul to a Soulless People Who Sold Their Soul".[1][32][7]

In 2003, Waddell established a mastering studio, Stonebridge Mastering, located in downtown Memphis, TN.[7]

Boards and organizations

  • National Board of Trustees, Recording Academy / GRAMMYS [14]
  • Tennessee State Office, TN Entertainment Commission [15]
  • Innovator of the Year, Inside Memphis Business (2018) [23]
  • Chapter President, The Recording Academy / GRAMMY Memphis Chapter (2017–19)[30]
  • Board of Directors, Smithsonian Rock and Soul Museum (2018–19)[33]
  • Tennessee State Office, TN Interactive Digital Media Council (2017-)[34]
  • Board of Directors, Roots & American Music Society (2016-)

References

  1. ^ a b Waddell, Gebre. "Complete Audio Mastering: Practical Techniques". McGraw-Hill Professional, NY. 2013.
  2. ^ Dorsey, Scott. "Comeplete Audio Mastering: Practical Techniques". Recording Magazine, January 2016: 72. Print.
  3. ^ "Grammy Awards: GloRilla, HitKidd, Eric Gales among Memphis artists earning nominations". Commercial Appeal. USA Today Network. Retrieved November 19, 2022.
  4. ^ a b "Gebre Waddell – Credits – AllMusic". allmusic.com. Retrieved June 19, 2016.
  5. ^ "Tito Jackson To Release "Under Your Spell" on August 6 with Special Guests including George Benson, Joe Bonamassa, Marlon Jackson, and Stevie Wonder". California Rock News. June 9, 2021. Retrieved April 19, 2023.
  6. ^ James Waddell, Jr. Exhibition Videos and Placards. Waddell, Withers, Smith A Requiem for King. Lorraine Motel (at the site of the MLK Assassination: National Civil Rights Museum.
  7. ^ a b c d Boone, Joe. "Kick Out the Jams" Memphis Business Quarterly, September 2013: 55–56. Print.
  8. ^ "Tennessee bill targeting AI is first of its kind in the US". Daily Memphian. January 15, 2024. Retrieved January 15, 2024.
  9. ^ "Tennessee governor unveils legislation targeting use of artificial intelligence in music". USA Today. January 10, 2024. Retrieved January 17, 2024.
  10. ^ "The ELVIS Act: Gebre Waddell leads efforts for law aimed to curtail AI fakes of recording artists". Memphis Flyer. February 14, 2024. Retrieved February 22, 2024.
  11. ^ "Recording Academy Elects Tammy Hurt, Dr. Chelsey Green, Gebre Waddell, And Christine Albert As National Officers And 19 Leaders To 2023-2024 Board Of Trustees". Recording Academy. June 7, 2023. Retrieved June 7, 2023.
  12. ^ Paul Resnikoff (February 7, 2023). "Sound Credit Partners With PPL — North American Creators Can Now Collect Neighboring Rights Royalties". Digital Music News. Retrieved March 21, 2023.
  13. ^ "One Third of the Recording Academy Trustees are Grammy Winners". billboard.com. Retrieved September 7, 2020.
  14. ^ a b "Trustees List". grammy.com. Retrieved September 4, 2020.
  15. ^ a b "TN Boards and Vacancies". tnsos.net. Retrieved September 4, 2020.
  16. ^ "INDUSTRY EXPERTS SHARING THEIR EXPERTISE". Nola Music Tech. May 15, 2023. Retrieved May 15, 2023.
  17. ^ "First Round of Speakers Announced for the 2020 CSforALL Commitments Showcase". CSForAll. November 5, 2020. Retrieved November 26, 2020.
  18. ^ a b "Billionaire on the Bus". Targeting Americans/Billionarie on the Bus/Monaco. Season 51. Episode 22. March 17, 2019. CBS.
  19. ^ "IMDB". imdb.com. Retrieved September 7, 2020.
  20. ^ "AOL founder Steve Case is traveling the US investing in local businesses through his $150 million seed fund". businessinsider.com. Retrieved October 22, 2018.
  21. ^ "RISE OF THE REST SEED FUND". revolution.com. Retrieved October 22, 2018.
  22. ^ "Memphis startup wins $200K to ensure musicians receive royalties". wmcactionnews5.com. May 15, 2018. Retrieved October 22, 2018.
  23. ^ a b "2018 Innovation Award Winner: Gebre Waddell, Sound Credit". insidememphisbusiness.com. Retrieved October 22, 2018.
  24. ^ "Start MMT:
    Soundways 1st Music startup funded via Consortium/StartCo partnership"    . venturetennessee.com. May 20, 2016. Retrieved June 19, 2016.
  25. ^ a b "bx_refinement harshness control plug-in". tapeop.com. Retrieved June 19, 2016.
  26. ^ "Universal Audio Launches Chandler Limited Guitar Amp Plugin, Brainworx bx_refinement & bx_saturator". sonicscoop.com. April 15, 2014. Retrieved June 19, 2016.
  27. ^ Vail, Mark. "ReasonRhodes Sample Set". Keyboard Magazine, August 2006: 78. Print.
  28. ^ "Memphis Chapter". grammypro.com. Retrieved December 2, 2017.
  29. ^ "Bruce Barielle, Gebre Waddell, Ben Blackwell, Jeff Powell and Eric..." gettyimages.com. April 30, 2015. Retrieved June 19, 2016.
  30. ^ a b "Memphis Chapter". grammypro.com. Retrieved June 19, 2016.
  31. ^ "Frequency Chart – Stonebridge Mastering". stonebridgemastering.com. Retrieved June 19, 2016.
  32. ^ "Trep Talk: Gebre Waddell of Soundways". makememphis.org. June 6, 2016. Retrieved June 19, 2016.
  33. ^ "Staff and board". memphisrocknsoul.com. Retrieved October 22, 2018.
  34. ^ "Haslam Makes Appointments to State Boards and Commissions". tn.gov. Retrieved October 22, 2018.

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