Gary Aspden

Gary Lee Aspden (born 27 September 1969) is an English brand consultant and designer notable for his association with adidas.[1][2][3]

He was born in Darwen, Lancashire,[4] and attended Queen Elizabeth's Grammar School.[5]

Aspden began collaborating with adidas in the 1990s, and gained prominence through successful outreach with celebrities while working for the entertainment marketing team. After nine years with adidas UK, he founded his own consulting agency, Darwen Design, but is the chief curator of adidas' Spezial line, which he created in 2013.[6][7]

In October 2019, he held an exhibition of more than 1,000 trainers in Blackburn as part of the British Textile Biennial.[8]

In July 2024, a section of Knott Street in Darwen, Lancashire, was renamed Gary Aspden Way.[9]

References

  1. ^ "Proper Interview: Gary Aspden, adidas Spezial - Proper Magazine". Proper Magazine. 16 September 2020. Retrieved 5 May 2021.
  2. ^ "Gary Aspden". Office Magazine. 25 March 2019. Retrieved 5 May 2021.
  3. ^ "Gary Aspden | SHOWstudio". showstudio.com. Retrieved 5 May 2021.
  4. ^ "Spezial - An Interview With Gary Aspden". The Drop Date. 30 October 2015. Retrieved 5 May 2021.
  5. ^ "OB Gary Aspden is First Ambassador for Homeless Charity Nightsafe". QEGS Blackburn. Retrieved 11 July 2024.
  6. ^ "Gary Lee ASPDEN - Personal Appointments". Companies House. Retrieved 5 May 2021.
  7. ^ Maoui, Zak (13 May 2020). "Inside Gary Aspden's personal Adidas collection". British GQ. Retrieved 5 May 2021.
  8. ^ "Sneaker fans clamour for designer's lace-up tribute to home town". The Guardian. 3 October 2019. Retrieved 5 May 2021.
  9. ^ "Adidas trainer designer has Darwen road named after him". BBC News. 10 July 2024. Retrieved 11 July 2024.


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