The gallery's showpiece is a permanent exhibition that provides documentary and archive material from the town of Srebrenica before, during and after the genocide. Through a wide range of multimedia content that includes photographic images, maps, audio and video material, the gallery offers documentary and artistic interpretations of the events that took place in the town during the month of July 1995.[7] It was a finalist for the European Museum of the Year Award in both 2016 and 2017.[8][9][10][11]
As stated by the gallery's management, its aim is "to be a strong and decisive voice against all forms of violence in the world. Srebrenica is a symbol – not only of the war in Bosnia and Herzegovina, but also of the suffering of innocent people and the indifference of others."[12] The concept of the project is "a museum-gallery hybrid", that blends artistic and documentary forms by using various audio-visual mediums.[13]