Initially, the film was set to follow Gabrielle Giffords as she toured the country to support her cause, but was scrapped due to the COVID-19 pandemic.[3]Mark Kelly provided the filmmakers footage of Giffords recovery, which he shot while she was in the hospital.[4]
In January 2022, it was announced Julie Cohen and Betsy West would direct a documentary film revolving around Gabrielle Giffords, with CNN Films and Time Studios set to produce.[5]
Release
The film had its world premiere at South by Southwest on March 12, 2022.[6] Shortly after, Briarcliff Entertainment acquired distribution rights to the film, and set it for a July 15, 2022, release.[7] The film premiered on CNN on Sunday, November 20, 2022.[8]
Reception
In the United States and Canada, the film earned $75,124 from 302 theaters in its opening weekend.[9]
Critical response
The review aggregator website Rotten Tomatoes reported an approval rating of 100% based on 47 reviews, with an average rating of 8/10. The website's consensus reads, "Inspirational and unabashedly political, Gabby Giffords Won't Back Down pays passionate tribute to its resilient subject."[10]