He was a contributor to the Omega Workshops, but was one of those breaking away with Wyndham Lewis;[2] this breakaway began the Rebel Art Centre, with the Rebel Art Movement, somewhat akin to the Dadaists in Paris. The Rebel Art Movement transformed into the Vorticists several of his illustrations appeared in the issues of the literary magazineBLAST of which there were only two issues. There was a Manifesto, which not all of the artists involved signed up to; Etchells himself excluded his name from the manifesto. However William Roberts later painted Etchells holding the copy of BLAST in his work "The Vorticists at the Restaurant de la Tour Eiffel, Spring 1915".[3] Roberts wrote to Etchells wanting to confront Lewis about his prominence in the authorship of the magazine, to which Etchells declined since he no longer wanted anything to do with it.[4] He, unlike many of the others from the Vorticists, remained acquainted with Roger Fry.[5]
In his architectural practice, Etchells produced some modernist buildings, the most well known of which are his designs for 232–4 High Holborn, London (1929–30) for the advertising firm WS Crawford Ltd., a commission he had obtained through his friend Ashley Havinden (1903–73) who was the company’s art director from 1929. This was the first fully modernist office building in central London. Its clean façade was matched by a modern interior, complete with built-in furniture and stainless steel. Etchells's main responsibility was the façade.[6][7]
In the 1930s Etchells purchased a weekend cottage in West Challow then called Holme Lea, a Queen Anne property. He lived there between 1939 and 1944, having moved out of London. During that time he acquired and renovated a second smaller house in West Challow into which he, his wife and daughter moved in 1944.[13][14]
He was married to Hester Margaret Sainsbury[15] who was a book illustrator, painter and artist known for her performances to music.
^Bell, Q. and Chaplin, S. (1964). “The Ideal Home Rumpus”. Apollo: vol.80, no.32, October: 284-91.
^William Roberts (1961–2)The Vorticists at the Restaurant de la Tour Eiffel: Spring, 1915. Tate Gallery, London Reference T00528.
^Dickson, Malcolm. Etchells (1886-1973), 2005. Architectural Association Library. Interview with Susan Wyatt.
^Roger Fry curated, in October 1917 Exhibition of Works Representative of the New Movement at the Art Mansard Gallery, and included a work by Etchells.
^British Listed Building: 233, High Holborn, Camden Description: 233, High Holborn Grade: II Date Listed: 11 August 1971 English Heritage Building ID: 478249
^"Crawford's, nos. 232-34, High Holborn, London". The Architectural Review. 69: 51. 1931.
^Tucker, P (1990). Haslewood Books. The Books of Frederick Etchells & Hugh Macdonald. Oxford Hanborough Parrot.
^ abBetjeman, John (1973). "Obituary". The Architectural Review. 154: 271,273.
Ind, Rosy & Wilson, Andrew "Frederick Etchells: Plain Homebuilder Where is your Vortex?" International Centrum voor Structuranalyse en Constructivisme. (ICSAC) Cahier 9/9: Vorticism. Brussels: 1988.