Fréttablaðið (English: The Newspaper) was a free Icelandic newspaper.[2] It was distributed five days per week.[3] At its peak, it was the most read newspaper in Iceland.[4]
History and profile
Fréttablaðið was established in 2001.[5][2] It was originally owned primarily by the media group 365.[5][6] The paper was published six days per week, Monday — Saturday until September 2003, when its frequency was switched to daily.[5] As of 2019, it was published six days per week again,[7] and as of 2020, it was published five days per week.[3] It is entirely funded by advertising.[3]
In the period of 2001–2002, the paper had a circulation of 70,000.[8] In 2019, it had a circulation of 80,000.[9] Forty percent of Iceland respondents to a Gallup survey stated that they read the paper.[10]
In 2017, 365 Miðlar sold most of its assets to Fjarskipti ehf, the parent company of Vodafone Iceland, including the website visir.is.[11][12] 365 Miðlar kept Fréttablaðið along with Glamour magazine and opened a new website, frettabladid.is.[13] As of 2020, it was the sixth most popular website in Iceland.[3] After the sale to fjarskipti, 365 Miðlar moved operations to Fréttablaðið, Glamour magazine and frettabladid.is under Torg ehf., its subsidiary.[14]
In October 2019, Helgi Magnússon and other investors bought 365 Miðlar's shares in Torg ehf. Helgi had previously bought 50% of Torg ehf's stocks earlier in 2019. As a part of the sale, Ólöf Skaftadóttir stepped down as editor and was replaced with Jón Þórisson.[15] After the sale, the new owners announced their plans to merge Fréttablaðið with the TV station Hringbraut.[16]
In October 2020, the paper was accused of publishing fake news by the United States embassy in Iceland due to a report saying that the embassy's employees were asked to work despite one worker contracting COVID-19.[17][18] In 2021 Torg ehf., the owner of the paper, received 81 million Icelandic krónas (about $US637,443) in subsidies issued to Icelandic media by the government of Iceland.[19]
On 31 March 2023, the paper ceased publication and laid off all staff.[20][21]
^Piet Bakker (2002). "Free daily newspapers ‐ business models and strategies". International Journal on Media Management. 4 (3): 180–187. doi:10.1080/14241270209389998. S2CID59946379.