Foxton Fizz

Foxton Fizz
Country of originNew Zealand
URLhttps://www.foxtonfizz.com/
Bottles of Foxton Fizz (flavours raspberry, lemonade, kola, creaming soda and lime)

Foxton Fizz refers to a soft drink produced in Foxton, New Zealand, as well as the manufacturer Foxton Fizz.

Background

The Foxton Fizz factory was opened in 1918.[1][2] Foxton Fizz is one of the last independent soft drink companies in New Zealand.[3]

The Foxton Fizz factory operated on 8 Whyte Street for a century, delivering their drinks around New Zealand in wooden crates.[3] The drink was served in lunch bars and hotels. The business began to decline due to the rise in Coca-Cola sales in regional New Zealand. One initiative to try and counter the entry of Coca-Cola was offering a home drop service similar to a milk delivery. However, the service ended following the advent of vending machines.[2]

When Murray Perreau decided to close down the company, a group of investors purchased the company. They have since relocated production from Foxton to Putaruru.[3] Foxton Fizz beverages are found in cafes, supermarkets and dairies in New Zealand.[4]

Foxton Fizz changed to reusable glass bottles in 1995, replacing soda siphons. Foxton Fizz began recyclable cartons from 2008 onwards.[3] At the time of the ownership change in 2006 the company was still using the original machinery from 1918.[2]

Products

Foxton Fizz comes in multiple flavours, including Lime, Raspberry, Kola, Lemonade, Creaming Soda, and Cocktail. In mid-2020 the company began producing 1.5L bottle variants.

References

  1. ^ McKinnon, Malcolm (21 February 2007). "Manawatū and Horowhenua: Foxton Fizz". Te Ara: The Encyclopedia of New Zealand. Ministry of Culture and Heritage, New Zealand. ISBN 978-0-478-18451-8. Retrieved 13 March 2007.
  2. ^ a b c Galuszka, Jono (5 January 2018). "Foxton Fizz pops the top off 100 years in business". Stuff.co.nz. Retrieved 14 January 2021.
  3. ^ a b c d "History of Foxton Fizz". Foxton Fizz. Retrieved 15 February 2013.
  4. ^ "Our Story". Foxton Fizz™. Retrieved 30 August 2023.