Production for the film began in 2012 when Zinshtein, who was working as a journalist, made on short segments for the investigative program Uvda ("Fact").
Zinshtein, who was freelancing for the Israeli show, was assigned to follow two Chechen players for a few hours on their first day in Israel. After four days of filming, she realised that the story wasn't going to end there. After the short TV segment had been shown, she decided to do it by herself and started a four-year journey of making the feature documentary.
Synopsis
Beitar Jerusalem F.C. is the most popular and controversial football team in Israel, the only club in the Premier League never to sign an Arab player. Midway through the 2012–13 season, a secretive transfer deal by the owner, Russian-Israeli oligarch Arcadi Gaydamak, brought two Muslim players from Chechnya.
The deal inspired the most racist campaign in Israeli sport that sent the club spiralling out of control. One season in a life of this famed club is a story of Israeli society, personal identity, politics, money and a window into how racism is destroying a team and society from within.
Forever Pure received critical acclaim. Review aggregation website Rotten Tomatoes certified the film as "fresh" with a score of 94%.[4]
Wendy Ide found the film to be an "eye-opening documentary that traces the tumultuous 2012-13 season, during which the political affiliations of a vocal group of the team's loyal fans threatened to tear the club to pieces... [a] high quality-piece of factual filmmaking.""[5]