In early 2023, there was speculation that Ford could revive the Capri nameplate in Europe as an electric sports crossovercoupe, similar to the revival of the Puma nameplate in 2019. Though the Capri name was not confirmed by Ford, instead being named the "Sport Crossover" prior to an official launch in 2024, the vehicle would be based on the Volkswagen Group MEB platform and would share technology and design cues from the 2024 Ford Explorer EV.[2][3][4] A camouflaged pre-production vehicle was later photographed driving around Cologne in November 2023.[5][6] The vehicle was unveiled on 10 July 2024.[7]
The Capri is part of Ford's Hero Nameplates strategy, which involves creating unique vehicles that stand out from each other and from the competition. The challenge for Ford was to avoid making a retro car and instead create a modern vehicle aimed at the ‘Aspirer’ customer, who is an early adopter of modern technology.[1]
Design
The Capri has many styling elements borrowed from the Explorer EV, with several body panels shared between the two models, such as the bonnet, front fenders and doors. Compared to the Explorer EV, the suspension of the Capri is lowered by 10 mm (1.0 cm) and has a stiffer setup.[1][8][9]
The exterior features the four LED headlight elements connected by a horizontal black grille retrospective to a detail that became iconic in the 1980s. The side features a coupe silhouette similar to the original model, with its unique ‘Capri Swoosh’ on the side windows. The rear fascia mirrors the front with LED taillights split into four elements connected to a full-width black fascia. There is Capri lettering placed behind the gloss black trim piece and rear windscreen wiper has been omitted to not "disrupt the car’s sleek profile". The front and rear lights features the 'dogbone' effect connected to the gloss black trim pieces, intend to replicate the third-generation Capri quad headlight design.
Interior
The interior of the Capri has a human-centric and minimalistic approach. It features a 5-inch digital instrument cluster, an adjustable 15-inch Sync Move touchscreen, and a Bang and Olufsen sound bar speaker that spans across top of the dashboard. The Capri uses a new material called "Sensical", that is leather-free and it is part of Ford's sustainability goals.[1][9][10]
Pushing back the touchscreen reveals a lockable storage space called 'my private locker' with USB ports. There are two storage compartments; one with wireless charging for phones, and another with removable cup holders, as feedback from European consumers shows preference for storage over cupholders. There is a MegaConsole 17 L (0.6 cu ft) storage area under the front centre armrest, a first in the automotive industry.
The third spoke of the steering wheel features a metal-effect with drilled holes retrospective to the Cortina Mark II that the original Capri was based on and the base model comes standard with cloth seats with a vintage stripe.