Five & Alive

Founded2007
FounderKate Roberts
56-0942853[1]
FocusHumanitarian
Location
Area served
Worldwide
Key people
Kate Roberts
Karl W. Hofmann
Revenue$417,470,056 (as of 2008)[1]
Employees101–500[1]
Websitepsi.org/five-alive

Five & Alive is an international fundraising and awareness initiative of Population Services International (PSI). The initiative is focused on education and treatment of preventable diseases.[2][3]

History

Five & Alive was established by Kate Roberts in 2007 as a subsidiary program of Population Services International, where she serves as Vice President of Corporate Marketing and Communications. The health program is a collaborative initiative of YouthAIDS, an HIV/AIDS prevention program of PSI.[4]

Programs

Mosquito net attached to the ceiling

Infectious diseases treatment

Five & Alive water-treated products include a sodium hypochlorite-based water solution, chlorine-based tablets, and a flocculent powder for people to purify water at the household level.[5] Five & Alive has promoted oral rehydration salts (ORS) and zinc supplements for children who may die from diarrhea-related dehydration.[5] Five & Alive's pre-packaged therapy kits that contain cotrimoxazole were provided through private sector clinics to treat pneumonia in children under five.[6]

Healthcare services

Five & Alive has estimated that over 3.5 million deaths of mothers and children have occurred due to malnutrition, or "undernutrition", and has stated that for children, ensuring access to health and nutritional sustenance during the first 1,000 days from conception to age two can break the cycle of malnutrition.[7]

Five & Alive provided services include ensuring access to immunization and vaccination, and water and sanitation. Additional services include access to basic education, primarily for young girls.[8] Five & Alive promotes a set of interventions that includes breastfeeding, kangaroo mother care, and delayed bathing.[8]

Partnerships

Five & Alive collaborated with the magazine Condé Nast Traveler, in which they offered financial support through their Five & Alive Fund in addition to print coverage in support of Five & Alive's marketing campaigns.[9][10] As a founding partner of the Condé Nast Traveler Five & Alive Fund, Crystal Cruises has raised over $180,000. Assistance has included the distribution of child survival packages in Uganda and assistance in training healthcare workers to provide diagnoses and treatments to children in Cameroon. They also provide an opportunity for travelers to donate financially and purchase merchandise in their onboard retail shops.[11]

Partnerships with Blackberry Farm and The Inn at Little Washington have led to several fundraising events. Appetite for Life dinners at Blackberry Farm in 2009 and 2010 raised over $160,000[12] towards Five & Alive's initiatives in Haiti, while events at the Inn at Little Washington raised over $650,000.[13] The program has been promoted by Ashley Judd,[14][15] Molly Sims,[16] Anna Kournikova,[17] and Mandy Moore.[18]

Notable members

Further reading

  • Judd, Ashley. All That Is Bitter & Sweet, New York: Random House, 2011. ISBN 978-0345524829

References

  1. ^ a b c "NetWorkForGood-Organization Report". GuideStar. October 26, 2010. Retrieved August 25, 2011.
  2. ^ "Five & Alive Stories : World Savers Awards". Concierge. August 19, 2008. Archived from the original on July 29, 2012. Retrieved May 18, 2012.
  3. ^ Lentz, Erin. "Molly Sims' Graceful Glamour". Aspen Peak Magazine. Archived from the original on May 28, 2012. Retrieved May 18, 2012.
  4. ^ "Five & Alive: Celebrity Supporters". Looktothestars.org. Retrieved August 25, 2011.
  5. ^ a b "Diarrheal Disease". PSI. Archived from the original on May 1, 2012. Retrieved May 18, 2012.
  6. ^ "Pneumonia". PSI. Archived from the original on May 1, 2012. Retrieved May 18, 2012.
  7. ^ "Undernutrition". PSI. Archived from the original on April 15, 2013. Retrieved May 18, 2012.
  8. ^ a b "Neonatal". PSI. Archived from the original on May 1, 2012. Retrieved May 18, 2012.
  9. ^ "The Week of (Not) Living Dangerously from Condé Nast Traveler on". Concierge.com. April 6, 1994. Archived from the original on January 19, 2013. Retrieved October 22, 2011.
  10. ^ "Condé Nast Traveler - Travel Reviews, News, Guides & Tips". March 9, 2009. Archived from the original on March 9, 2009. Retrieved October 22, 2011.
  11. ^ "Support". Crystal Cruises. January 1, 2000. Retrieved October 22, 2011.
  12. ^ "Five & Alive News, Media and Events". PSI. Archived from the original on October 13, 2011. Retrieved October 22, 2011.
  13. ^ "Charity Gala to Mark Inn's 30th Anniversary". Washingtonpost.com. April 2, 2008. Retrieved October 22, 2011.
  14. ^ "Ashley Judd Speech to the United Nations" (PDF). Un.org. Archived from the original (PDF) on October 1, 2008. Retrieved May 18, 2012.
  15. ^ "May 1, 2008: Acclaimed Actress and Activist Ashley Judd Visits the DRC". Kinshasa.usembassy.gov. Archived from the original on September 30, 2011. Retrieved August 25, 2011.
  16. ^ "Molly Sims: Worker in Progress". Vegas Magazine. Retrieved October 22, 2011.
  17. ^ Kournikova, Anna (February 27, 2009). "Anna Kournikova in Haiti, Day One: Child Survival". Concierge.com. Archived from the original on October 20, 2011. Retrieved August 25, 2011.
  18. ^ "Mandy Moore". Ventertainmentonline.com. February 11, 2009. Archived from the original on September 18, 2011. Retrieved August 25, 2011.