While Hampstead was an old settlement on the outskirts of London, the area which Fitzjohns Avenue was built on was traditionally rural. In 1869 the Maryon-Wilson family, lords of the manor of Hampstead, received legal permission to redevelop the area for housing to accommodate Victorian London's rapidly expanding population. A fightback was led by Octavia Hill amongst others, who wished to preserve the green spaces against the encroaching urbanisation. Supporters of the unsuccessful campaign cited the fact the area had inspired both the artistJohn Constable and the poetsJohn Keats and Leigh Hunt. In 1875 the area was finally sold to a developer for £50,000[1]
Fitzjohns Avenue took its name from an estate the Maryon-Wilson family owned in Essex.[2] It followed the route of an old footpath between Hampstead and St John's Wood.[3] It was designed as upmarket residential housing and became the main thoroughfare for the streets developed from the Maryon-Wilson estate.[4] Despite the controversy over its construction it soon received praise for its design.[5] A tree-lined boulevard, it consists of many redbrick villas and several buildings are now listed.[6][7][8]