Fitria "Fifi" Yusuf (born 9 December 1982[1]) is an Indonesian socialite, fashion model and writer.[2][3]
Life and career
Yusuf was born in Jakarta, Indonesia on December 9, 1982. She moved to Australia as a child and attended St Hilda's Anglican School for Girls in Perth. She graduated from Menlo College in 2001[4] with a bachelor's degree in business administration, majoring in marketing from GS Fame Institute of Business in Jakarta.[5] Fitria has worked as an editor for a number of fashion magazines in Jakarta, as well as a columnist of Eve magazine,[6] before opening her own one-stop shopping boutique called Ivy boutique in 2006.[5] She also co-founded Twinkle-Twinkle in 2009, a company producing customized crystal casings for smartphones.[7][8]
Writings
In 2009, Yusuf co-authored Little Pink Book: Jakarta Style & Shopping Guide with her friend Alexandra Dewi.[6][9] In 2011, Yusuf co-authored another fashion-themed book called Hermes Temptation.[10][11] The 400-page book tells the story of a million-dollar resell business of French luxury-bags brand Hermès which became "a must-have item" among the high society in Jakarta.[12][13] The book became a national best-seller and was printed in Indonesia and in the United States.[14]
Corporate career
In 2009, Yusuf was appointed as a commissioner of PT Mitra International Resources TBL, a mining services company; she worked there until 2011.[15][12] From 2012 to 2013, she was editor in chief of Aesthetic Beauty Guide Indonesia and chief executive officer of PT Fifefa International Jakarta from 2011 onwards.[16] In 2014, she joined property and food & beverage business, Ozone Hotel & Eatery, in Pantai Indah Kapuk, North Jakarta.[17] She became Vice President Director of PT Citra Marga Nusaphala Persada Tbk. (CMNP) in October 2015.[18][19] Previously, she served as independent commissioner at the toll road construction management company.[4][20] She is currently involved in a CSR program conducted CMNP and enforcement efforts under the expressway,[clarification needed] as well as the provision of green open space.[21]
Awards and recognition
Yusuf has been recognized by various media and company as a fashion icon including Tatler magazine, Senayan City, Kuningan City, Johnny Andrean Salon, and HighEnd magazine.[22][23]