First Choice Haircutters

First Choice Haircutters
Company typeSubsidiary
GenreValue Priced
Founded1980
FounderA. Bud Cowan
Headquarters
Mississauga, Ontario
,
Canada
Number of locations
400+
Area served
North America
Key people
John Fraser
ParentRegis Corporation
Websitehttp://www.firstchoice.com/
First Choice Haircutters in Markham
First Choice Haircutters in Vaughan

First Choice Haircutters is a Canadian hair salon company. The company originated with a single salon in London, Ontario, in 1980 and began franchising about 2 years later. First Choice Haircutters was purchased by Regis Corporation in October 2000. Currently, it has over 400 locations throughout Canada and the United States.[1] It is a franchise company, and experienced system-wide sales of nearly $3 billion in 2007.[1] First Choice Haircutters is a subsidiary of Regis Corporation, the largest hair salon chain in the world which also owns other concepts such as Supercuts, Vidal Sassoon, Cost Cutters and SmartStyle.[2]

Company origin and profile

The company headquarters are located in Regis Corporation's home office, based in Minneapolis, MN. Often located in strip malls, the company describes itself as targeting "value-conscious families".[2] Most salons are 800–1000 square feet, with a minimum frontage of 15 feet.[3] The salons operate primarily on a “walk-in” or no appointment necessary basis. First Choice Haircutters offers a seven-day guarantee on all their products and services.[1] In 2018, the company launched First Choice Cares, a national initiative intended to provide free haircuts to those in need in the communities the company is in.[4] The initiative has provided roughly 500 free cuts since May 2019.[citation needed]

The Canadian actress Jacqueline MacInnes Wood, who later went on to act in the soap opera The Bold and the Beautiful, made her debut in a commercial for the company.[5] She was only eighteen when she played the part of "the hair girl" on the commercial; the ad was still running three years later.[6]

References

  1. ^ a b c "The Company". First Choice Haircutters. Retrieved 2008-09-09.
  2. ^ a b "First Choice Haircutters". Regis Corporation. Archived from the original on 2008-09-24. Retrieved 2008-09-09.
  3. ^ "Leasing". First Choice Haircutters. Retrieved 2008-09-09.
  4. ^ "The kindest cut: Stylists get snipping with free haircuts at Gathering Place". cbc news. Retrieved 2019-05-15.
  5. ^ Warner, Tyrone. "New Canadian 'B&B' star not afraid of a little criticism". CTV Television Network. Archived from the original on 2008-12-05. Retrieved 2008-09-09.
  6. ^ "Biography". CBS. Archived from the original on 2008-09-09. Retrieved 2008-09-09.