Fevicol

Fevicol
Logo of the adhesive brand Fevicol
Product typeAdhesive, glue, sealant
OwnerPidilite Industries
Produced byPidilite Industries
CountryIndia
Introduced1959
Related brandsFeviKwik, Dr. Fixit
MarketsIndia, US, Brazil, Thailand, Egypt, Bangladesh, Dubai[1]
Registered as a trademark in
List
Websitefevicol.in

Fevicol is an Indian brand of adhesives owned by the company Pidilite Industries.[3]

History

First introduced in India in 1959, Fevicol was launched as a user-friendly alternative to traditional collagen and fat-based adhesives, known locally as "saresh," which required melting before application. The brand initially focused on providing adhesives for industrial applications and has since expanded its presence to 54 countries, with a significant market footprint in India. [citation needed]

Product descriptions

Fevicol is marketed as a white adhesive, described in company literature as a poly-synthetic resin. It is manufactured through the synthesis of formaldehyde and urea.[4]

The product line includes various formulations designed for specific attributes such as bonding strength, impact resistance, curing time, sag resistance, shrinkage, versatility, fire resistance, shock and vibration resistance, and non-staining properties.[5]

Variants like "Fevicol SH" are synthetic resin adhesives primarily used in wood working and applications where at least one surface is porous. It is commonly used for bonding wood, plywood, laminate, veneers, MDF, cork,[6] and in the manufacturing of sporting goods and bookbinding. SH typically achieves handling strength within 8 to 10 hours, with full curing in 24 hours.[citation needed]

Fevicol Design Ideas, initiated in 1991 as the Fevicol Furniture Book, serves as a platform to showcase furniture design concepts. The series comprises 31 volumes and has expanded to an online resource where users can access design ideas and connect with contractors and interior designers.[7][when?]

In India, Fevicol has become synonymous with strong bonding or stubborn adhesion, often referenced in Bollywood movies, cultural jokes, and everyday conversations.[8] It is widely recognized as a generic term for white glue among consumers in India.[9]

Prominent catchphrases from Fevicol TV advertisements include "Dum Laga Kar haisya, zor laga kar haisya" and "Fevicol ka mazboot jodh hai, tootega nahi".[10]

References

  1. ^ "Balvant Parekh". Forbes.com. Retrieved 4 October 2018.
  2. ^ "WIPO Global Brand Database". Wipo.int. Retrieved 4 October 2018.
  3. ^ "Adhesive maker Pidilite to enter lending business, to acquire promoter group's NBFC firm". The Economic Times. 2023-11-09. ISSN 0013-0389. Retrieved 2023-12-12.
  4. ^ "Pidilite unveils digital campaign for Glue Drops". Financialexpress. 2023-09-27. Retrieved 2023-12-12.
  5. ^ "Pidilite's Product Guide - Fevicol" (PDF). pidilite.com. Archived from the original (PDF) on February 11, 2014. Retrieved October 4, 2018.
  6. ^ "Pidilite - Consumers and Craftsmen". pidilite.com. Archived from the original on November 30, 2016. Retrieved October 4, 2018.
  7. ^ "Interior Design Ideas - Get the best styles at Fevicol Design Ideas". Fevicoldesignideas.com. Retrieved 4 October 2018.
  8. ^ "Fevicol Se Lyrics - Dabangg 2 - 2012". Lyricstaal. Retrieved 2018-10-04.
  9. ^ "Pidilite launches Fevicol SH Xtra in Hyderabad". indtoday.com. January 27, 2015. Archived from the original on February 15, 2015. Retrieved October 4, 2018.
  10. ^ Shukla, Tanvi (11 June 2008). "It's the pitch that keeps Fevicol's stickiness alive". DNA Money. Archived from the original on 10 October 2014. Retrieved 2009-06-28.