Bain originally wrote "Face Like Thunder" years in advance of its release, before she released her debut EP Pools to Bathe In in 2015.[1] It was later included as the first single from Swim Against the Tide, Bain's third EP.[2] In an interview with Atwood Magazine, Bain stated that the song was "vaguely I guess, about a couple, maybe breaking up or maybe coming to the end of the relationship — maybe it's a couple or maybe it's two parts of the same person".[3]
The desert imagery of the song's music video was inspired by the song's themes of loneliness and endings.[3] When planning the music video for "Face Like Thunder", Bain, who is a lesbian, decided to cast a male as her romantic interest to avoid accusations that she was "[jumping] on the lesbian bandwagon".[4] She later described this as "stupid" and said that she no longer cared what people thought about her sexuality.[4]
"Face Like Thunder" was premiered on Annie Mac's BBC Radio 1 show on 26 September 2016 and was released the same day.[6] Bain released a music video for "Face Like Thunder" directed by Gareth Philips on 17 October 2016.[7]
Reception
"Face Like Thunder" was well received by critics,[2] with several making comparisons between Bain's vocals and those of Imogen Heap.[8][9][10]Consequence of Sound praised the song's use of cheerful pop sounds to mask emotionally heavy lyrics, and made positive comparisons to Future and Of Montreal.[11] In its review of the Swim Against the Tide EP, Read Dork called the single "arguably the perfect soundtrack to any late-summer drive, with the sort of hook that would bring Smash Hits back to life in a heartbeat".[12]