As well as releases from Costello, whom Riviera managed, he sought acts for the label via an advert in NME, and one of the bands who applied (and were given an audition, ultimately unsuccessfully) were Johnny Marr and Andy Rourke's band White Dice.[3] The roster was built up to include Nick Lowe, Carlene Carter, the Blasters, Blanket of Secrecy and Clive Langer and the Boxes. The Album and Single covers were mostly designed by Barney Bubbles and also Antoinette (Tony) Riviera.
F-Beat was distributed in the mid-1980s by RCA Records.[4]
Costello notched up another fifteen hits for F-Beat before leaving for Warner Bros. Records.
The F-Beat label had associated offshoot labels in Demon Records and Edsel Records, the latter concentrating on reissues.[5] F-Beat and its sub-labels were acquired by MCI Records and then in 1998 by Kingfisher plc for £2 million.[6]