In 2008, Loblaw began converting some locations to the similar No Frills format already used for the company's deep-discount stores in Ontario.[2]
In 2010, Loblaw began converting some locations to a new format similar to the "Great Foods" stores found in Ontario, some of which have since converted to Your Independent Grocer. Mostly due to not meeting sales expectations. In 2017, the chain's last Regina location was replaced by a new Real Canadian Superstore on the same property.[3][4]
On September 26, 2024, the chain's last two locations in Drumheller and Quesnel were converted to No Frills.[5][6]