Extra (Coop)

Extra
Company typeSupermarket
Number of locations
574
Area served
Norway
OwnerCoop Norge
Websitehttps://coop.no/extra/

Extra is a Norwegian discount supermarket chain of 574 stores as of 2024.[1] It is part of the Coop Norge cooperative and was until late 2015 named Coop Extra. The chain markets itself as being low-cost while maintaining large stores with a wide selection of items.[2] The chain director of Extra is Daniel Kyrre Pedersen.[3]

Coop Extra was established in 2006, with its first store opening on 15 September in Halden.[4] The chain expanded rapidly, much of it by rebranding other Coop stores such as Coop Prix.[5][6] Many Rimi and ICA stores were rebranded to Extra in 2015 when Coop Norge bought up most of ICA AB's Norwegian operations.[7]

The chain competes mainly on offering lower prices. A price test by VG in 2015 found Extra to be the cheapest chain in Norway overall, albeit only trivially less than REMA 1000.[8] The chain has its own low price brand, called Xtra, which always is the cheapest alternative.[9][10]

In 2023 the chain had 17.3% of the grocery store market share in Norway.[11]

References

  1. ^ "Butikker - Coop". Coop. Archived from the original on 2024-04-13. Retrieved 2024-04-13.
  2. ^ "Bli kjent med EXTRA" (in Norwegian). Coop. Archived from the original on 24 June 2016. Retrieved 8 August 2016.
  3. ^ Lorvik, Nina (2022-02-28). "Daniel Kyrre Pedersen blir ny Extra-sjef". Nettavisen (in Norwegian). Retrieved 2022-10-31.
  4. ^ "Extra i Halden" (in Norwegian). Dagligvarehandelen. Retrieved 8 August 2016.
  5. ^ Jakobsen, Bjørn (24 June 2014). "Fra Prix til Coop Extra på Vollen". Sandefjords Blad (in Norwegian). Retrieved 8 August 2016.
  6. ^ Eid, Marthe (16 August 2013). "Prix blir Coop Extra". Trønderbladet (in Norwegian). Retrieved 8 August 2016.
  7. ^ "Coop skroter Rimi - bruker minst 1 mrd på navnebytte". Dagbladet (in Norwegian). 16 March 2015. Retrieved 8 August 2016.
  8. ^ Andersen, Nina; Johannessen, Nanna (9 November 2015). "VGs store matbørs: Her handler du maten billigst!". Verdens Gang (in Norwegian). Retrieved 8 August 2016.
  9. ^ "Coop EMV - Dagligvare". COOP (in Norwegian). Retrieved 2022-10-31.
  10. ^ Kristoffersen, Lise Vermelid (2020-09-22). "Xtra-serien gjør handlekurven billigere | EXTRA". COOP (in Norwegian). Retrieved 2022-10-31.
  11. ^ "Kiwi vant dagligvarekampen i fjor – største kjede for første gang". e24.no (in Norwegian Bokmål). 2024-03-20. Retrieved 2024-05-20.


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