Erika Costell

Erika Costell
Personal information
Born
Erika Michaelanne Costell

(1992-11-12) November 12, 1992 (age 32)
Toledo, Ohio, U.S.
EducationMiddle Tennessee State University (no degree)
YouTube information
Channel
Years active2008–present
Genres
Subscribers4.28 million[1]
Total views157 million[1]
100,000 subscribers
1,000,000 subscribers
Last updated: September 2, 2021

Erika Michaelanne Costell (born November 12, 1992)[2] is an American Internet personality. [3] Her career began when she became associated with Team 10, an influencer marketing management agency. After dating YouTuber Jake Paul and featuring in his videos, Costell started her own YouTube channel, which increased her popularity.

Early life and education

Costell was born in Toledo, Ohio, but she was raised in Bedford Township, Monroe County, Michigan, growing up with 12 siblings.[4] At the age of 16, she began modeling while attending high school at Bedford High School in Michigan.[5] She was previously represented by Wilhelmina International and the DAN Talent Group. After completing high school in 2011, she attended Middle Tennessee State University. She majored in business administration and left the university before her final semester in order to pursue modeling in Los Angeles.[5]

Career

In 2015, Costell became the first employee of Jake Paul's Team 10 on the business side as his assistant and later went on to be the COO Chief Operations Officer. In 2017, she began a YouTube channel where she regularly posts vlogs, reaction videos and music videos.[5] [citation needed] Following her 2018 breakup with Paul, she left Team 10 to pursue her own independent career, and signed with The Orchard for music.

In 2017, her single "Jerika" with Paul was featured on the Billboard Hot 100 and the Canadian Hot 100.[6]

In 2020, Costell started a record label named BIA Entertainment, which she describes as "a music label by women, for women."[7]

Discography

Extended plays

  • Don't Worry (2019)[8]

Singles

As lead artist

List of singles as a lead artist, with selected chart positions, showing year released and album name
Title Year Peak chart positions Album
US
[9] 		CAN
[10]
"Jerika"[11]
(with Jake Paul featuring Uncle Kade) 		2017 86 76 Non-album singles
"Chitty Bang"[12]
(featuring Jake Paul) 		2018 — —
"Not Her" — —
"Karma"[13] — —
"Dynamite" — —
"Queen" 2019 — —
"Thots Not Feelings" — —
"Second" — — Non-album single
"Don't Worry" — — "Don't Worry"
"Conscience" — —
"No Roof" 2020 — — Non-album single

Awards and nominations

Year Award Category Result Ref(s)
2018 Teen Choice Awards Music Web Star Won [14]

See also

References

  1. ^ a b "About Erika Costell". YouTube.
  2. ^ ET, Jake (July 9, 2017). "Draw My Life : Erika Costell". youtube.com. Retrieved October 17, 2018.
  3. ^ Collar, Matt (n.d.). "Erika Costell". AllMusic. Retrieved May 13, 2021.
  4. ^ "Erika Costell Pretends to Be Youtuber Jake Paul's Girlfriend and It's Really Working out for Her". Life & Style. February 15, 2018. Retrieved June 5, 2018.
  5. ^ a b c Carter, Brooke (October 3, 2017). "Erika Costell Net Worth 2018 - How Much the Model/Influencer Makes - Gazette Review". Gazette Review. Retrieved June 5, 2018.
  6. ^ Sohail, Insa (April 21, 2019). "Erika Costell Partners Up with Victoria's Secret Again". Dankanator. Retrieved April 28, 2020.
  7. ^ YouTube
  8. ^ "Don't Worry – EP by Erika Costell". Apple Music. Retrieved September 2, 2019.
  9. ^ "Jake Paul – Chart History Billboard Hot 100". Billboard. Retrieved November 30, 2020.
  10. ^ "Jake Paul – Chart History: Canadian Hot 100". Billboard. Retrieved November 30, 2020.
  11. ^ "Jerika (feat. Uncle Kade) – Single by Jake Paul & Erika Costell". iTunes Store (US). Archived from the original on January 31, 2018. Retrieved November 30, 2020.
  12. ^ "Chitty Bang (feat. Jake Paul) - Single by Erika Costell". Apple Music. May 18, 2018. Retrieved November 30, 2020.
  13. ^ "Karma – Single by Erika Costell on Apple Music". Apple Music. November 2, 2018. Retrieved November 7, 2018.
  14. ^ Hay, Carla (June 22, 2018). "2018 Teen Choice Awards: Selena Gomez, Cardi B among top music contenders in second wave of nominations". AXS. Retrieved June 23, 2018.