The brand was formally launched in 2016. Its initial collection were created from antique textiles. This collection began the brand's cornerstone of storytelling and preservation in American menswear.[4][5][6] In February 2017, she was the first female designer to show at New York Fashion Week: Men's, the dedicated menswear shows at the event.[7][8] She was runner-up in the CFDA/Vogue Fashion Fund in 2018, won the Emerging Designer of the Year title at the CFDA Awards in 2019, and was an LVMH prize and Woolmark prize finalist in 2019 and 2020, respectively.[1]
Personal life
Bode Aujla is married to interior designer Aaron Aujla, cofounder of Green River Project design firm.[3][9] The two married in the yard of their home. The couple planned the wedding themselves and enlisted the help of their respective brands–Bode designed the menswear, bridesmaid dresses, lobster bibs, and Pagri. The wedding became the inspiration for her 2022 Pre-Fall collection.[10]