Ekos Research Associates

EKOS Research Associates Inc.
Company typePrivate
Industry
  • Public opinion research
  • Market research
  • Economic research[1]
FoundedMay 1980[2]
FounderFrank Graves
HeadquartersOttawa, Canada
Key people
Frank Graves (President)
Websitewww.ekos.com

EKOS Research Associates Inc. is a Canadian polling firm based in Ottawa, Canada, that specializes in public opinion, market and economic research.[1] It was founded in 1980 by Frank Graves, with $5,000 he borrowed from his father.[2] The firm uses interactive voice response for its political polls.[3]

A Maclean's analysis found EKOS' polling for the 2019 Canadian federal election did not meet the accuracy standard of the top 5 Canadian polling firms (Forum Research, Mainstreet Research, Nanos Research, Ipsos-Reid, and Léger/Innovative).[4]

References

  1. ^ a b "Ekos Research Associates Inc". Bloomberg.
  2. ^ a b Valpy, Michael (17 June 2011). "A pollster's painful reckoning: 'How could I have screwed up so badly?'". The Globe and Mail.
  3. ^ Maher, Stephen; McGregor, Glen (24 April 2012). "Misleading calls aimed at Liberal, NDP, poll shows". Montreal Gazette. p. A11.
  4. ^ Fournier, Philippe (20 May 2019). "How accurate are Canadian polls?". Maclean's. Retrieved 12 November 2023. The best final polls were conducted by Forum, Mainstreet, Nanos and Ipsos, all within a two-point radius (Liberal and Conservative numbers only). Both Léger and Innovative also did very well with similar numbers just outside of the two-point radius. Once again, if we zoom out from the centre, we notice EKOS and Angus Reid, which both had the Conservative score within less than a point, but underestimated the Liberals significantly (by four and four and a half points, respectively).

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