Later, as director of the NRK, Førde became a prominent public figure, often known for fearlessly speaking his mind as a knowledgeable political analyst and public debater. After his death Kåre Willoch, former prime minister from the Conservative Party, called him a ground-breaker in society, combining great force of mind with warmth and humour. Førde was also known for appearing in TV-shows on NRK, lampooning his own character.