Edith Yah Brou (born 1984) is an Ivorian writer and activist. A co-founder of the volunteer organization Akendewa and the online women's magazine Ayana, she is considered one of the most influential digital activists in Ivory Coast and a "prominent Ivorian blogger."[1]
Brou is known for her work as a digital writer, activist, and community manager.[4][5] In 2009, she and nine of her friends co-founded the NGO Akendewa, a volunteer group that organizes high-tech social action campaigns.[6][7] The following year, during the 2010–2011 Ivorian crisis, Brou helped coordinate relief efforts using hashtags and other digital tools.[8]
In 2011, she co-founded Ayana, the first digital women's magazine in Ivory Coast.[9]
She originated the "Mousser contre Ebola" ("Lather Against Ebola") campaign in August 2014. Inspired by the "Ice Bucket Challenge," it aimed to raise awareness of the Ebola epidemic.[10][11][8] She also organized information-sharing during the June 2014 flooding in her country, helping relay day-to-day updates on risk areas and flooded roads.[2]
In 2015 she was named as president of the Ivory Coast Bloggers Association.[12] That same year, she was named one of the 50 most influential personalities in Ivory Coast by Jeune Afrique.[2][13]
Brou also founded a startup production company, Africa Contents Group, through which she develops her own productions, notably the web series "Divan numérique" ("Digital Divan") on YouTube.[14][13]
In 2020, she was named one of the 100 most influential women in Africa by the firm Avance Media.[15]
