Eduardo Hernández Saucedo[a] (born 19 January 2001), known professionally as Ed Maverick, is a Mexican singer-songwriter and musician of folk and alternative music.[1][2] He started his music career by sharing his songs on social media.[3] He gained fame after the release of his debut album, Mix pa' llorar en tu cuarto (2018) and its Mexican hit single "Fuentes de Ortiz", later certified-diamond by the AMPROFON. After signing a record deal with Universal Music México in 2019, his debut album was reissued and subsequently reached the number two of the Mexican Album Chart.
Eduardo Hernádez Saucedo was born on 19 January 2001, in Delicias, a town located in the Mexican state of Chihuahua. During his high school years, he taught himself to play the guitar. The first song he learned to play was Jake Bugg's "Simple As This".[8] He began composing in his hometown in addition to performing at parties, events and other public places in mid-2017. In addition to starting to upload song covers to his YouTube channel. Among his influences to start composing are some Mexican artists such as Dromedarios Mágicos, Juan Cirerol and Little Jesus.[9]
2018–2020: MPLLETC, Transiciones and rise to fame
Maverick on the set of the music videos of "Acurrucar" and "Fuentes de Ortiz".
The independent record label Eidan Box Records, located in Chihuahua, invited him to record songs in their studios, and he began to record songs on said label, to later release them on digital platforms. In 2018, Maverick released his debut studio album entitled Mix pa' llorar en tu cuarto through Eidan Box.[8] The song "Fuentes de Ortiz", his second song written by himself was included on the album;[10] and with the passing of the months went viral on social media and would end up becoming his first commercial success, an early cut of a music video for "Fuentes de Ortiz" was recorded and released.
In December 2018, Maverick traveled to Mexico City at the "band bazaar", a massive event where independent artists sell their merchandise and perform live, during the event Maverick met rapper Lng/SHT and got his contact. As the days passed, Lng/SHT called him to have a meeting with manager Chok Fermoso.
Fermoso signed Maverick to his talent agency, becomes his manager, and gets him a record deal with Universal Music Mexico in March 2019,[11] his debut album was reissued in physical stores and digital platforms under the Universal label, and then reached number two on the Mexican Albums Chart, "Fuentes de Ortiz" and "Acurrucar" were released as singles from the album, and a music video for "Fuentes de Ortiz" was reshot. By May 2019, Maverick had already become one of the most viral Mexican artists on Spotify.[12] That same year he performed for the first time at the National Auditurium's "Lunario" and the Teatro Metropolitán in Mexico City, setting the record for being the Mexican artist who sold out his dates at the venue the fastest.[13][10][14] In the same year his debut album received a gold record from the Asociación Mexicana de Productores de Fonogramas (AMPROFON).[15] He released his second studio album Transiciones (2019).
Through his rapidly growing fame in Mexico, Maverick suffered from a massive attack perpetuated by fans and some digital creators on social networks, receiving almost daily messages inciting hate, suicide and death threats directly towards him and his family. In November 2019, he released a statement through Twitter in which he explained that he would close his account and stay away of the media for a while.[16] In the external statement:
"I don’t want to go too far, I just want to clarify one thing about it: if at first I was joking and following your bullying, it was because I didn’t know how to react so that all of you would stop. Literally if I complained you guys were going to throw me more, but if I said it didn’t affect me it could be the same, so I’m at a point where I don’t know if I had to react or if what I did was right, it’s weird. And it’s not like I want to normalize that you guys crossed the line between joking and bullying. I’m so confused, I’m thinking too many things at the same time and I need to rest."
In 2020 he reappeared with the live album Ed Maverick en el Metropólitan (2020) performing the hits of his first two albums and included the song "Ropa de Bazar" with Bratty, and at the beginning of the same year the AMPROFON gave him the diamond record for "Fuentes de Ortiz" for selling over 300,000 equivalent units, double platinum for "Acurrucar", platinum and gold for "Del Río" and "Ropa de Bazar", platinum for "Quiero" and Mix Pa' Llorar en Tu Cuarto, and the gold record for "Siempre Estoy Pa' Ti" and "WRU".[17] In addition to the release of his debut EP Esto No Tiene Nada Que Ver con Eduardo.
2021–present: Eduardo
Maverick performing on Mexico City in 2021.
During 2021, Maverick released his third studio album titled Eduardo, in which the events of the harassment episode in his life were reflected in the songs "Gente", "Niño," and "Gracias". Rolling Stone magazine ranked it 26 at the 35 best Spanish-language albums of 2021.[18] In the same year he collaborated with C. Tangana, on the song "Párteme la cara" included on the album El Madrileño (2021) reaching the number three on the singles chart in Spain, he obtained his first certification outside Mexico with a double platinum single by the Productores de Música de España (PROMUSICAE)[6] and a gold single in Brazil.[7] This collaboration credited him as album engineer and earned him his first Latin Grammy Award for Best Engineered Album at the 22nd ceremony.[19][20] He also formed Los Milagro, a band with Mexican musician Daniel Quién and producer Wet Baes.[21]
In 2022 he won the Odeon Award from the Intellectual Rights Management Association (AGDI) for the Best Alternative Song of 2022 in Spain, being the first Mexican artist awarded at that ceremony. In April he performed for the first time at the Coachella music festival,[22] in May he released a series of demos from the Eduardo album.[23]
In July 2022, the Cartagena City Council recognized him at the Spanish festival "La Mar de Músicas" with the 2nd Paco Martín Award for "Breakthrough Artist of Global Music," at the proposal of the jury made up of different Spanish journalists from the Paco Martín Cultural Association. The jury explaining their choice by saying: "He represents like nobody else the new wave of singers who dazzle with their sensitivity, simplicity and naturalness. His voice, deep, melancholy, warm and full of nuances, is one of the most special on the international scene. He provokes emotion, intimacy and pause from the first verse, as if he were singing to us a few meters away accompanied by his young guitar".[24][25][26] That same month, he announced his first world tour entitled "Tour Eduardo", with dates in Latin America and the United States, as well as, for the first time, in European countries such as the United Kingdom, Spain and the Netherlands.[27]
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