Ecomom

Ecomom
IndustryRetail
Founded2006; 18 years ago (2006)
HeadquartersLas Vegas and San Francisco
Key people
Jody Sherman
ProductsMother & Children

Ecomom was a brand founded by Kimberly Pinkson in 2006, with a focus on environmentally safe and healthy products for mothers and their children. It consisted of the non-profit education arm, EcoMom Alliance, and an affiliated e-commerce startup company co-founded by Jenny Orser and Chris de Tournay Birkhan. Its head offices were originally located in San Francisco before moving to Santa Monica. After an acquisition by Jody Sherman, and disagreements in management style, Pinkson was forced out and the company and the headquarters moved to Las Vegas.

After that, and due to numerous factors including mismanagement of funds, the suicide of Jody Sherman, and the company's low profit margins due to excessive discounting, Ecomom shut down in early 2013.[1] Etailz Inc., formerly GreenCupboards, an e-commerce site specializing in environmentally friendly brands, acquired Ecomom in the same year.[2] The website of Ecomom reopened in the early summer of 2013.[citation needed]

Reasons for failure

In 2011, Ecomom adopted a deep discounting policy which offered customers fifty-percent discount. As a result, Ecomom lost money every time it sold products because half the price was lower than the cost price. In addition, Ecomom did not limit these discounts, so repeat customers could take advantage of the 50% discount when shopping.[1] Ecomom spent excessively on marketing its products, for example, the expenditure for search engine marketing was not proportional to the return of investment.[1] Ecomom's management did not understand that the abuse of the offered discount would have a negative impact on the company when developing new audiences and markets.[1]

In addition to the low profit margins, Ecomom faced issues with investors. Rather than source income from a professional venture capitalist, Sherman received money in small chunks from wealthy individuals. This allowed him to run the business largely independently. However, due to the relative small stake of these investors in the company, none of them had a strong incentive to get closely involved and make the company a success. This further hurt Ecomom's viability as a business.[3]

References

  1. ^ a b c d Roggio, Armando. "2 E-commerce Blunders to Avoid in 2015". Practical Ecommerce. Practical Ecommerce Ltd. Retrieved 5 March 2018.
  2. ^ "GreenCupboards Acquires ecomom". Business Wire. Business Wire, Inc. Retrieved 5 March 2018.
  3. ^ "The Story Of A Failed Startup And A Founder Driven To Suicide". Business Insider.

Read other articles:

Takasaki, Gunma

Takasaki 高崎市Kota intiPemandangan kota dari Takasaki Kannon BenderaLokasi Takasaki di Prefektur GunmaNegaraJepangWilayahKantōPrefekturPrefektur GunmaPemerintahan • Wali KotaKenji Tomioka (sejak Mei 2011)Luas • Total459,41 km2 (17,738 sq mi)Populasi (1 November 2010) • Total375.342 • Kepadatan817,01/km2 (211,600/sq mi)Lambang • PohonZelkova serrata, Cyclobalanopsis • BungaSakura • ...

 

Christina Stürmer

Christina StürmerInformasi latar belakangAsalAustriaGenreRockTahun aktif2003 – sekarangLabelPolydorSitus webwww.christinaonline.atAnggotaChristina StürmerHartmut KammKlaus Pérez-SaladoGwenael DammanOliver Varga Christina Stürmer (lahir 9 Juni 1982) merupakan seorang penyanyi berkebangsaan Austria. Dia merupakan penyanyi bergenre pop/rock. Dia dilahirkan di Altenberg. Dia berkarier di dunia musik sejak tahun 2003. Membentuk grup musik sendiri pada tahun 2003. Diskografi Schwarz Weiss (Bl...

 

Gifu, Gifu

Gifu 岐阜市KotaNegaraJepangWilayahChūbu, TōkaiPrefekturPrefektur GifuPemerintahan • Wali KotaShigemitsu HosoeLuas • Total202,89 km2 (78,34 sq mi)Populasi • Total422,061 • Kepadatan2.086/km2 (5,400/sq mi)Lambang • PohonCastanopsis cuspidata • BungaSalvia splendensZona waktuUTC+9 (JST)Situs webKota Gifu Gifu (岐阜市code: ja is deprecated , Gifu-shi) adalah kota di Jepang yang terletak di bagian t...

G-Cans

Artikel ini sebatang kara, artinya tidak ada artikel lain yang memiliki pranala balik ke halaman ini.Bantulah menambah pranala ke artikel ini dari artikel yang berhubungan atau coba peralatan pencari pranala.Tag ini diberikan pada Desember 2017. Drainase Bawah Tanah Luar Kota G-Cans, julukan bagi Drainase Bawah Tanah Luar Kota (首都圏外郭放水路code: ja is deprecated , shutoken gaikaku hōsuiro), adalah proyek infrastruktur bawah tanah di Kasukabe, Saitama, Jepang. Ini adalah fasilitas...

 

Jetis, Sukoharjo, Sukoharjo

Untuk tempat lain yang bernama sama, lihat Jetis. JetisKelurahanKantor Lurah JetisNegara IndonesiaProvinsiJawa TengahKabupatenSukoharjoKecamatanSukoharjoKodepos57511Kode Kemendagri33.11.04.1007 Kode BPS3311040007 Luas... km²Jumlah penduduk... jiwaKepadatan... jiwa/km² Jetis (Jawa: Jethis) adalah kelurahan di kecamatan Sukoharjo, Sukoharjo, Jawa Tengah, Indonesia. Pembagian wilayah Kelurahan Jetis terdiri dari beberapa kampung, antara lain: Bakrejo Bangsan Celengan Denokan Jetis Kut...

 

Mike Posner

Mike PosnerPosner tahun 2012LahirMichael Robert Henrion Posner[1]12 Februari 1988 (umur 36)Detroit, Michigan, Amerika SerikatPekerjaan Penyanyi penulis lagu produser rekaman rapper penyair Tahun aktif2008–sekarangKota asalSouthfield, Michigan, Amerika SerikatKarier musikGenre Pop hip hop R&B folk Instrumen Vokal gitar piano keyboard Label J RCA Island[2] Artis terkait Avicii Big Sean Situs webmikeposner.com Michael Robert Henrion Posner (/ˈpoʊznər/ POH...

Université du Middlesex

Pour les articles homonymes, voir Middlesex (homonymie). Université du MiddlesexHistoireFondation 1973 (officiellement depuis 1992StatutType Université publiqueNom officiel Middlesex UniversityRégime linguistique AnglaisMembre de ORCID (d), Jisc (en), Association des universités européennesSite web www.mdx.ac.ukChiffres-clésÉtudiants 31 000LocalisationPays Royaume-UniCampus Tottenham, Hendon, Enfield (ville), Trent Park, DubaïVille LondresLocalisation sur la carte de LondresLoca...

 

Kon-Katedral Poprad

Kon-Katedral PopradKon-Katedral Bunda Dukacitabahasa Slowakia: Konkatedrála Sedembolestnej Panny MárieKon-Katedral PopradKon-Katedral PopradLokasi di SlovakiaKoordinat: 49°03′22″N 20°17′51″E / 49.056148°N 20.29737°E / 49.056148; 20.29737LokasiPopradNegaraSlowakiaDenominasiGereja Katolik RomaSejarahDedikasiBunda DukacitaArsitekturStatusKatedralStatus fungsionalAktifAdministrasiKeuskupanKeuskupan Spiš Kon-Katedral Poprad atau yang bernama resmi Kon-Kat...

 

Macan Asia Timur

Macan Asia Timur Peta yang menampakkan Empat Macan Asia Timur Hong Kong Taiwan Singapura Korea Selatan Nama Tionghoa Hanzi tradisional: 亞洲四小龍 Hanzi sederhana: 亚洲四小龙 Makna harfiah: Empat Naga Kecil Asia Alih aksara Mandarin - Hanyu Pinyin: Yǎzhōu sì xiǎo lóng Yue (Kantonis) - Jyutping: aa3 zau1 sei3 siu2 long4 Nama Korea Hangul: 아시아의 네 마리 호랑이 Macan Asia Timur, juga dikenal dengan Empat Naga Kecil Asia (Hanzi sederhana: 亚洲四...

SMA Negeri 4 Berau

Artikel ini sebatang kara, artinya tidak ada artikel lain yang memiliki pranala balik ke halaman ini.Bantulah menambah pranala ke artikel ini dari artikel yang berhubungan atau coba peralatan pencari pranala.Tag ini diberikan pada April 2016. SMA Negeri 4 BerauSMA Plus Kabupaten BerauInformasiDidirikan2004JenisNegeriAkreditasiAKepala SekolahDrs. Widi Mulyono, M.PdModeratorWiedhodhoJumlah kelasX, XI, XIIJurusan atau peminatanIPA, IPS, BahasaKurikulumKurikulum 2013StatusNegeriAlamatLo...

 

Lennie Niehaus

American saxophonist and composer (1929–2020) Lennie NiehausLennie Niehaus in the late 1950sBackground informationBirth nameLeonard NiehausBorn(1929-06-01)June 1, 1929St. Louis, MissouriDiedMay 28, 2020(2020-05-28) (aged 90)Redlands, CaliforniaGenresJazz, West Coast jazz, film scoreOccupation(s)Composer, arranger, orchestratorInstrument(s)Alto saxophoneLabelsContemporaryWebsiteMilitary serviceAllegiance United StatesService/branch United States ArmyYears of service1952�...

 

Aleppo offensive (July–August 2016)

Aleppo offensive (July–August 2016)Part of 2016 Aleppo summer campaign, the Battle of Aleppo and the Syrian Civil WarBattle map of Aleppo during August 2016Date31 July – 6 August 2016(6 days)LocationAleppo, SyriaResult Major rebel victory; Government counter-offensive Rebels capture the Artillery Academy and Ramouseh district[10] Rebels open a new unsecured corridor via the Ramouseh district[11][12][13][14] Army uses the Castello Road as an al...

Ясный (пусковая база)

У этого термина существуют и другие значения, см. Ясный (значения). Космодром Ясный Космодром Ясный. Общий вид. Расположение  Россия Руководящий орган Министерство обороны Российской Федерации Космодром Ясный Медиафайлы на Викискладе Ясный — российский космодр�...

 

النواصر (أرحب)

يفتقر محتوى هذه المقالة إلى الاستشهاد بمصادر. فضلاً، ساهم في تطوير هذه المقالة من خلال إضافة مصادر موثوق بها. أي معلومات غير موثقة يمكن التشكيك بها وإزالتها. (ديسمبر 2018)   لمعانٍ أخرى، طالع النواصر (توضيح). النواصر  - قرية -  تقسيم إداري البلد  اليمن المحافظة ...

 

رضا علي

رضا علي معلومات شخصية تاريخ الميلاد 10 أبريل 1929   الوفاة 6 أبريل 2005 (75 سنة)   بغداد  الجنسية  العراق الحياة العملية المهنة ملحن  المواقع السينما.كوم صفحته على موقع السينما تعديل مصدري - تعديل   رضا علي (10 نيسان/أبريل 1929 - 6 نيسان/أبريل 2005 ) مغني وملحن عراقي مواليد من...

Mark Shields

American political columnist and commentator (1937–2022) This article is about the American political commentator. For the former deputy police commissioner of Jamaica, see Mark Shields (police officer). For the Australian referee, see Mark Shield. Mark ShieldsShields in 2010BornMark Stephen Shields(1937-05-25)May 25, 1937Weymouth, Massachusetts, U.S.DiedJune 18, 2022(2022-06-18) (aged 85)Chevy Chase, Maryland, U.S.Alma materUniversity of Notre Dame (BA)Occupation(s)Political anal...

 

Hans Filbinger Foundation

This article relies excessively on references to primary sources. Please improve this article by adding secondary or tertiary sources. Find sources: Hans Filbinger Foundation – news · newspapers · books · scholar · JSTOR (March 2013) (Learn how and when to remove this message) This article is part of a series onConservatism in Germany Ideologies Agrarian Christian democracy Liberal Ordo Ritter School Monarchism Nationalist Neue Rechte Völkisch Paterna...

 

Mekanisme Antikythera

Bagian utama mekanisme Antikythera berupa roda gigi berukuran besar. Hasil penciptaan ulang mekanisme Antikythera pada tahun 2007. Mekanisme Antikythera adalah sebuah kalkulator mekanik yang diyakini sebagai salah satu cikal bakal komputer mekanik di dunia. Alat ini ditemukan (bukan diciptakan) oleh arkeolog Valerios Stais pada tahun 1901 di sebuah kapal karam di lepas pantai Antikythera, sebuah pulau di antara Kreta dan Peloponnesos, Yunani. Alat ini ditelusuri umur penggunaannya melalui tem...

Education in Brazil

You can help expand this article with text translated from the corresponding article in Portuguese. (August 2019) Click [show] for important translation instructions. View a machine-translated version of the Portuguese article. Machine translation, like DeepL or Google Translate, is a useful starting point for translations, but translators must revise errors as necessary and confirm that the translation is accurate, rather than simply copy-pasting machine-translated text into the Englis...

 

Foreign policy of Herbert Hoover

Foreign policy of Herbert Hoover covers the international activities and policies of Herbert Hoover for his entire career, with emphasis to his roles from 1914 to 1933. American Relief Administration (ARA) American relief mission to Russia headed by Herbert Hoover 1921 Hoover had many interests around the world: Belgian relief in 1914-1917. He worked with Berlin and London to allow shipments of food to Belgium. Food: When the US entered the war in 1917 Hoover left London and headed the new U....