ETV Network

ETV Network
CountryIndia
HeadquartersHyderabad, Telangana, India
Programming
Picture format576i (16:9 SDTV)
1080i (HDTV)
Ownership
OwnerRamoji Group
History
Founded27 August 1995; 29 years ago (1995-08-27)
FounderRamoji Rao
Links
Websiteetv.co.in

ETV Network is a network of Telugu language news and entertainment satellite television channels in India. It is based in Hyderabad, Telangana, India. It also had some non Telugu-language satellite television channels. All non-Telugu satellite television channels were acquired by Reliance Industries-owned TV18 for ₹2,053 crore in FY 2014–15 and later rebranded.[1][2]

History

Telugu language network

Reporter broadcasting live at Bhadrachalam

The Hyderabad daily newspaper Eenadu (Telugu for 'today') started its own Telugu language channel named Eenadu TV on 27 August 1995.[3]

The flagship company ETPL launched four new television channels in November 2015 – namely ETV Life – a health and wellness channel, ETV Abhiruchi, a cookery channel, ETV Plus – an entertainment and reality channel, and ETV Cinema – a movie channel in Telugu language. In May 2014, ETV2 and ETV3 were renamed to ETV Andhra Pradesh and ETV Telangana respectively.[4]

On 27 December 2018, the network launched ETV Plus HD, ETV Life HD, ETV Abhiruchi HD, and ETV Cinema HD.[5]

Non-Telugu language TV assets

The network also added regional channels in other Indian languages and built a large local news network using ETV brand after success in the Telugu-speaking region. Ramoji Group sold its non Telugu language TV assets to TV18 in January 2014 with a permission to use ETV brand name.

In March 2015, TV18's Viacom18 decided to rebrand all five non-Telugu language ETV regional general entertainment channels. ETV Marathi, ETV Gujarati, ETV Kannada, ETV Bangla and ETV Odia were rebranded into Colors Marathi, Colors Gujarati, Colors Kannada, Colors Bangla and Colors Odia, respectively.[6]

In March 2018, non-Telugu language TV assets of TV18 still using the ETV brand were rebranded as part of the News18 network.

In April 2016, ETV network added three more regional news channels catering to the audience of Kerala, Tamil Nadu, Assam and North East under the brand name of News18. The channels are named News18 Kerala, News18 Tamil Nadu and News18 Assam-NE.

Owned channels

On air channels

Channel Launched Language Genre Video format
ETV 1995 Telugu General entertainment SD + HD
ETV Cinema 2015 Movies
ETV Plus Comedy
ETV Life Devotional & health SD
ETV Abhiruchi Food & cookery
ETV Andhra Pradesh 2014 News
ETV Telangana
ETV Bal Bharat 2021 Telugu, English, Hindi, Tamil, Kannada & Malayalam Kids SD + HD

Former channels

Telugu language channels

Channel Launched Defunct Language Genre Video format Notes
ETV Life HD 2018 2020 Telugu Health & well-being HD
ETV Abhiruchi HD Food & cookery
ETV2 2003 2014 News SD Replaced with ETV Andhra Pradesh
ETV3 2013 2014 Replaced with ETV Telangana

Non-Telugu language channels

Channel Launched Rebranded/defunct Language Genre Video format Notes
ETV Rajasthan 2000 2018 Hindi News SD Acquired by Network18 and rebranded as News18 Rajasthan
ETV Uttar Pradesh Uttarakhand 2002 Acquired by Network18 and rebranded as News18 Uttar Pradesh Uttarakhand
ETV Madhya Pradesh Chhattisgarh Acquired by Network18 and rebranded as News18 Madhya Pradesh Chhattisgarh
ETV Bihar Jharkhand Acquired by Network18 and rebranded as News18 Bihar-Jharkhand
ETV Haryana Himachal Pradesh 2014 Acquired by Network18 and rebranded as News18 Punjab Haryana
ETV Urdu 2001 Urdu Acquired by Network18 and rebranded as News18 Urdu
ETV Bangla 2000 2015 Bengali General entertainment Acquired by Viacom18 and rebranded as Colors Bangla
ETV News Bangla 2014 2018 News Acquired by Network18 and rebranded as News18 Bangla
ETV Gujarati 2002 2015 Gujarati General entertainment Acquired by Viacom18 and rebranded as Colors Gujarati
ETV News Gujarati 2014 2018 News Acquired by Network18 and rebranded as News18 Gujarati
ETV Marathi 2000 2015 Marathi General entertainment Acquired by Viacom18 and rebranded as Colors Marathi
ETV Odia 2002 Odia Acquired by Viacom18 and rebranded as Colors Odia
ETV News Odia 2015 2018 News Acquired by Network18 and rebranded as News18 Odia
ETV Kannada 2000 2015 Kannada General entertainment Acquired by Viacom18 and rebranded as Colors Kannada
ETV News Kannada 2014 2018 News Acquired by Network18 and rebranded as News18 Kannada

References

  1. ^ "ABOUT US Tv 18". Archived from the original on 9 November 2018. Retrieved 14 September 2017.
  2. ^ Network18 finishes Rs 2,053-cr deal to acquire ETV stakes
  3. ^ Shrivastava, K M (2005). Broadcast Journalism in the 21st Century. New Dawn Press Inc. p. 60. ISBN 1932705457.
  4. ^ "ETV2 and ETV3 renamed to ETV Andhra Pradesh and ETV Telangana". Indiantelevision.com. 7 May 2014. Retrieved 16 October 2022.
  5. ^ Wanvari, Tarachand (15 January 2019). "Sun continues to shine on its namesake broadcaster". Indiantelevision.com. Retrieved 3 November 2022.
  6. ^ "ETV re-branding to Colors". Retrieved 4 March 2015.

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