EG On the Move Limited is a British operator of filling stations, convenience stores and food service providers in the United Kingdom. It was founded in June 2023 by Zuber Issa and Imraan Patel, both of EG Group, but to be run as a separate business to EG Group.
In June 2024, it was reported that Zuber Issa would step down from being co-chief executive of EG Group to focus on EG On the Move.[1] The company is notably the master franchisee for Cinnabon in the United Kingdom, after acquiring the rights from EG Group circa May 2024.[2] The company also operates Rivington services, which includes a motel.[3]
History
In March 2001, brothers Mohsin and Zuber Issa founded Euro Garages, with the purchase of a single BP forecourt in Bury, Greater Manchester for £150,000.[4] From 2001 onwards, the brothers would then acquire numerous forecourts, such as from oil majors (such as BP and Esso) who were seeking to dispose their retail interests to focus on other interests.[5] The brothers would also implement concessions such as fast-food and convenience store providers at their sites, such as Spar, Starbucks and Burger King.[6]
In October 2020, the brothers would then acquire British supermarket chain Asda, alongside TDR Capital.[7] In May 2023, it was announced that Asda would acquire a significant number of EG Group's UK forecourts and foodservice locations.[8] In December 2023, it was announced that Yum! Brands would acquire EG Group's 218 KFC franchises across the UK and Ireland.[9] In May 2024, it was announced that Zuber would acquire a number of EG Group's remaining UK properties, via EG On the Move.[10]
In July 2024, it was announced that British supermarket chain The Co-operative Group (Co-op) had signed a franchise agreement with EG On the Move.[11]
In September 2024, the company announced it would become a franchisee of Popeyes, opening a location in Wakefield.[12] Later in the same month, it was announced that six of the seven proposed Co-ops had been opened.[13]