Ducati Motor Holding S.p.A (Italian pronunciation:[duˈkaːti]) is an Italian motorcycle manufacturing company headquartered in Bologna, Italy. The company is directly owned by Italian automotive manufacturer Lamborghini, whose German parent company is Audi, itself owned by the Volkswagen Group.[2]
History
In 1926 Antonio Cavalieri Ducati and his three sons, Adriano, Marcello, and Bruno, founded Società Scientifica Radiobrevetti Ducati (SSR Ducati) in Bologna to produce vacuum tubes, condensers, and other radio components. In 1935 they had become successful enough to enable construction of a new factory in the Borgo Panigale area of the city. Production was maintained during World War II, despite the Ducati factory being a repeated target of Allied bombing. It was finally destroyed by around 40 Consolidated B-24 Liberators on 12 October 1944 as part of the United States Army Air Forces's Operation Pancake, which involved some 700 aircraft flying from airfields in the Province of Foggia.[3]
Ducati FactoryDucati "Cucciolo", 1950
Nonetheless, it maintained production.
Meanwhile, at the small Turinese firm SIATA (Società Italiana per Applicazioni Tecniche Auto-Aviatorie), Aldo Farinelli began developing a small pushrodengine for mounting on bicycles. Barely a month after the official liberation of Italy in 1944, SIATA announced its intention to sell this engine, called the "Cucciolo" (Italian for "puppy," in reference to the distinctive exhaust sound) to the public. The first Cucciolos were available alone, to be mounted on standard bicycles, by the buyer; however, businessmen soon bought the little engines in quantity, and offered complete motorized-bicycle units for sale.
In 1950, after more than 200,000 Cucciolos had been sold, in collaboration with SIATA, the Ducati firm finally offered its own Cucciolo-based motorcycle. This first Ducati motorcycle was a 48 cc bike weighing 98 lb (44 kg), with a top speed of 40 mph (64 km/h), and had a 15 mm carburetor (0.59 in) giving just under 200 mpg‑US (1.2 L/100 km; 240 mpg‑imp). Ducati soon dropped the Cucciolo name in favor of "55M" and "65TL".
When the market moved toward larger motorcycles, Ducati management decided to respond, making an impression at an early-1952 Milan show, introducing their 65TS cycle and Cruiser (a four-stroke motor scooter). Despite being described as the most interesting new machine at the 1952 show, the Cruiser was not a great success, and only a few thousand were made over a two-year period before the model ceased production.
In 1953, management split the company into two separate entities, Ducati Meccanica SpA and Ducati Elettronica, in acknowledgment of its diverging motorcycle and electronics product lines. Dr. Giuseppe Montano took over as head of Ducati Meccanica SpA and the Borgo Panigale factory was modernized with government assistance. By 1954, Ducati Meccanica SpA had increased production to 120 bikes a day.
In the 1960s, Ducati earned its place in motorcycling history by producing the fastest 250 cc road bike then available, the Mach 1.[5][6][7] In the 1970s Ducati began producing motorcycles with large-displacement V-twin engines, which Ducati branded as "L-twin" for their 90° angle, and in 1973, introduced their trademarked desmodromic valve design. In 1985, Cagiva bought Ducati and planned to rebadge Ducati motorcycles with the "Cagiva" name. By the time the purchase was completed, Cagiva kept the "Ducati" name on its motorcycles. Eleven years later, in 1996, Cagiva accepted the offer from Texas Pacific Group and sold a 51% stake in the company for US$325 million; then, in 1998, Texas Pacific Group bought most of the remaining 49% to become the sole owner of Ducati. In 1999, TPG issued an initial public offering of Ducati stock and renamed the company "Ducati Motor Holding SpA". TPG sold over 65% of its shares in Ducati, leaving TPG the majority shareholder. In December 2005, Ducati returned to Italian ownership with the sale of Texas Pacific's stake (minus one share) to Investindustrial Holdings, the investment fund of Carlo and Andrea Bonomi.
Ducati 899 Panigale
In April 2012, Volkswagen Group's Audi subsidiary announced its intention to buy Ducati for €860 million (US$1.2 billion). Volkswagen chairman Ferdinand Piëch, a motorcycle enthusiast, had long coveted Ducati, and had regretted that he passed up an opportunity to buy the company from the Italian government in 1984. Analysts doubted a tiny motorcycle maker would have a meaningful effect on a company the size of Volkswagen, commenting that the acquisition has "a trophy feel to it," and, "is driven by VW's passion for nameplates rather than industrial or financial logic". Italian luxury car brand Lamborghini was strengthened under VW ownership.[8][9] AUDI AG's Automobili Lamborghini S.p.A. subsidiary acquired 100 percent of the shares of Ducati Motor Holding S.p.A. on 19 July 2012 for €747 million (US$909 million).[2]
Ownership
Since 1926, Ducati has been owned by a number of groups and companies.
From the 1960s to the 1990s, the Spanish company MotoTrans licensed Ducati engines and produced motorcycles that, although they incorporated subtle differences, were clearly Ducati-derived. MotoTrans's most notable machine was the 250 cc 24 Horas (Spanish for "24 hours").
Ducati is best known for high-performance motorcycles characterized by large-capacity four-stroke, 90° V-twin engines,[14] with a desmodromic valve design.[15] Ducati branded his configuration as L-twin because one cylinder is vertical while the other is horizontal, making it look like a letter "L". Ducati's desmodromic valve design is nearing its 50th year of use. Desmodromic valves are closed with a separate, dedicated cam lobe and lifter instead of the conventional valve springs used in most internal combustion engines in consumer vehicles. This allows the cams to have a more radical profile, thus opening and closing the valves more quickly without the risk of valve-float, which causes a loss of power that is likely when using a "passive" closing mechanism under the same conditions.
While most other manufacturers use wet clutches (with the spinning parts bathed in oil)[16] Ducati previously used multiplate dry clutches in many of their motorcycles. The dry clutch eliminates the power loss from oil viscosity drag on the engine, even though the engagement may not be as smooth as the oil-bath versions, but the clutch plates can wear more rapidly. Ducati has converted to wet clutches across their current product lines.
Ducati also extensively uses a trellis frame, although Ducati's MotoGP project broke with this tradition by introducing a revolutionary carbon fibre frame for the Ducati Desmosedici GP9.
The chief designer of most Ducati motorcycles in the 1950s was Fabio Taglioni (1920–2001). His designs ranged from the small single-cylinder machines that were successful in the Italian 'street races' to the large-capacity twins of the 1980s. Ducati introduced the Pantah in 1979; its engine was updated in the 1990s in the Ducati SuperSport (SS) series. All modern Ducati engines are derivatives of the Pantah, which uses a toothed belt to actuate the engine's valves. Taglioni used the Cavallino Rampante (identified with the Ferrari brand) on his Ducati motorbikes. Taglioni chose this emblem of courage and daring as a sign of respect and admiration for Francesco Baracca, a World War I fighter pilot who died during an air raid in 1918.[17]
In addition to manufacturing two-wheelers, Ducati also assembled Triumph Heralds for sale in the Italian market in their Borgo Panigale plant beginning in early 1963.[18]
This section needs expansion. You can help by adding to it. (November 2009)
In 1973, Ducati commemorated its 1972 win at the Imola 200 with the production model green frame Ducati 750 SuperSport.
Ducati also targeted the offroad market with the two-stroke Regolarità 125, building 3,486 models from 1975 to 1979, but the bike was not successful.[19]
In 1975, the company introduced the 860 GT, designed by noted car stylist Giorgetto Giugiaro. Its angular lines were unique, but raised handlebars made for an uncomfortable seating position at high speeds and also caused steering issues.[20] The 860GT's angular styling was a sales disaster, and it was hurriedly re-designed for the 1976 season with a more rounded fuel tank.[21]
In 1975 Ducati offered hand-built production racers, the 'square case' 750SS and later 900SS models, built in limited numbers. Sales of the 900SS proved so strong, and sales of the 860GT/GTE/GTS so weak, that production of the 900SS was ramped up, and it became Ducati's #1 selling model.[22]
Ducati's liquid-cooled, multi-valve 90° V-twins, made from 1985 on, are known as Desmoquattro ("desmodromic valve four"). These include the 851, 916 and 996, 999 and a few predecessors and derivatives.
The Ducati Paso was introduced in 1986 with the Paso 750, followed in 1989 with the Paso 906. The final version came in 1991 with the 907IE (Iniezione Elettronica), now without the name "Paso". The design was from the hand of Massimo Tamburini, who also designed the Ducati 916 and MV Agusta F4. The Paso was a typical "you love it, you hate it" bike.[citation needed] However, at that time it looked like that all-enclosed bodywork would be the future for all motorcycles. The Paso design was copied for the Moto Morini Dart 400 and Cagiva Freccia 125. Together with Tamburini's Bimota DB1, they were enormously influential in terms of styling.
1990s
In 1993, Miguel Angel Galluzzi introduced the Ducati Monster,[23] a naked bike with exposed trellis and engine. Today the Monster accounts for almost half of the company's worldwide sales. The Monster has undergone the most changes of any motorcycle that Ducati has ever produced.
In 1993, Pierre Terblanche, Massimo Bordi and Claudio Domenicali designed the Ducati Supermono. A 550 cc single-cylinder lightweight "Catalog Racer". Only 67 were built between 1993 and 1997.
In 1994, the company introduced the Ducati 916 model designed by Massimo Tamburini,[24] a water-cooled version that allowed for higher output levels and a striking new bodywork that had aggressive lines, an underseat exhaust, and a single-sided swingarm. Ducati has since ceased production of the 916, supplanting it (and its progeny, the 748, 996 and 998) with the 749 and 999.
2000s
In 2006, the retro-styled Ducati PaulSmart 1000 LE was released, which shared styling cues with the 1973 750 SuperSport (itself a production replica of Paul Smart's 1972 race winning 750 Imola Desmo), as one of a SportClassic series representing the 750 GT, 750 Sport, and 750 SuperSport Ducati motorcycles.
Ducati has produced several styles of motorcycle engines, including varying the number of cylinders, type of valve actuation and fuel delivery. Ducati is best known for its 90° V-twin engine, used on nearly all Ducatis since the 1970s. Ducati brands its engine as "L-twin", emphasizing the 90° V angle, to create product differentiation from competing V-twin motorcycles. Ducati has also made other engine types, mostly before the 1970s, with one, two, three, or four cylinders; operated by pull rod valves and push rod valves; single, double and triple overhead camshafts; two-stroke and even at one stage manufactured small diesel engines, many of which were used to power boats, generators, garden machinery and emergency pumps (for example, for fire fighting). The engines were the IS series from 7 to 22 hp (5.2 to 16.4 kW) air-cooled and the larger twin DM series water- and air-cooled. The engines have been found in all parts of the globe. Wisconsin Diesel even assembled and "badge engineered" the engines in the USA. They have also produced outboard motors for marine use. Currently, Ducati makes no other engines except for its motorcycles.
On current Ducati motors, except for the Desmosedici and 1199 Panigale, the valves are actuated by a standard valve cam shaft which is rotated by a timing belt driven by the motor directly. The teeth on the belt keep the camshaft drive pulleys indexed. On older Ducati motors, prior to 1986, drive was by solid shaft that transferred to the camshaft through bevel-cut gears. This method of valve actuation was used on many of Ducati's older single-cylinder motorcycles — the shaft tube is visible on the outside of the cylinder.
Ducati is also famous for using the desmodromic valve system championed by engineer and designer Fabio Taglioni, though the firm has also used engines that use valve springs to close their valves. In the early days, Ducati reserved the desmodromic valve heads for its higher performance bikes and its race bikes. These valves do not suffer from valve float at high engine speeds, thus a desmodromic engine is capable of far higher revolutions than a similarly configured engine with traditional spring-valve heads.
In the 1960s and 1970s, Ducati produced a wide range of small two-stroke bikes, mainly sub-100 cc capacities. Large quantities of some models were exported to the United States.
Ducati has produced the following motorcycle engine types:
chain actuated, spring valved parallel twin: 350 cc, 500 cc (GTL)
chain actuated, desmo valved parallel twin): 500 cc (500SD)
belt actuated, desmo valved 90 ° V-twin: Almost all engines since 1986.
Four-cylinder,
gear actuated, desmo valved (V4): Prototype Desmosedici, and Low volume Production Desmosedici RR, 1,500 made
pushrod actuated, spring valved (V4): Prototype Apollo, only two made.
Enthusiasts groups
A key part of Ducati's marketing strategy since the 1990s has been fostering a distinct community identity in connection with branding efforts including online communities and local, regional, and national Ducati enthusiast clubs. There are more than 400 Ducati clubs worldwide and 20,000 registered users of the Ducati Owners Club web site and 17,000 subscribers to the racing web site.[35] Enthusiasts and riders are informally referred to in the motorcycling community as Ducatista (singular) or Ducatisti (plural).
In North America there are several Ducati enthusiasts organizations with varying degrees of factory sponsorship, such as the Bay Area Desmo Owners Club (BADOC) located in and around the city of San Francisco, CA. Ducati Riders of Illinois (DRILL) located in Chicago, IL. DESMO, the Ducati Enthusiast Sport Motorcycle Organization, is a North American group affiliated with the factory Desmo Owners Club.[36] Some groups are focused on vintage Ducatis[37] while several are based primarily or entirely on email discussion lists or web forums.[38]
Merchandising
Ducati has a wide range of accessories, lifestyle products and co-branded merchandise bearing their logos and designs. The company has a licensing agreement with Tumi Inc., launching a collection of eight co-branded luggage pieces in 2006, sold through both of the brands' retail outlets.[39]
Ducati's history with motorsport began with speed records on Cucciolo motorized bicycle factory racers in 1951, followed in 1954 with bringing in Fabio Taglioni to found a road-racing program with the 100 Gran Sport.[40] As of 2009[update], Ducati was still pursuing the "win on Sunday, sell on Monday" business model and spending 10% of company revenues€, 40 million, on its racing business.[41][42]
When Ducati re-joined MotoGP in 2003, MotoGP had changed its rules to allow four-stroke 990 cc engines to race. At the time Ducati was the fastest bike. In 2007, MotoGP reduced the engine size to 800 cc (49 cu in), and Ducati continued to be the fastest with a bike that was markedly quicker than its rivals as was displayed by Casey Stoner on tracks with long straights.
Nine-time world champion Valentino Rossi rode for Ducati Corse for the 2011 and 2012 seasons.[46][47]
Rossi returned to the Yamaha team for the 2013 season.[48]
In 2022, Despite suffering five DNF's, four of which were individual errors throughout the 2022 season, Bagnaia became the newest MotoGP world champion today in Valencia. The Ducati rider also became the Italian manufacturer's second-ever MotoGP champion after Casey Stoner, and first in 15 years.[51]
The company has won 16 riders world championships and 19 manufacturers world championships, competing since the series' inception in 1988. At the end of 2015, Ducati has amassed 318 wins, more than any other manufacturer involved in the championship.
In the AMA Superbike Championship, Ducati has had its share of success, with Doug Polen winning the title in 1993 and Troy Corser the following year in 1994. Ducati has entered a bike in every AMA Superbike season since 1986, but withdrew from the series after the 2006 season.[52][53][54]
Ducati had an important place in early Superbike racing history in the United States and vice versa: In 1977, Cycle magazine editors Cook Neilson and Phil Schilling took a Ducati 750SS to first place at Daytona in the second-ever season of AMA Superbike racing. "Neilson retired from racing at the end of the year, but the bike he and Schilling built — nicknamed Old Blue for its blue livery — became a legend," says Richard Backus from Motorcycle Classics: "How big a legend? Big enough for Ducati to team with Italian specialty builder NCR to craft a limited-edition update, New Blue, based on the 2007 Sport 1000S, and big enough to inspire the crew at the Barber Vintage Motorsports Museum (see Barber Motorsports Park), arguably one of the most important motorcycle museums in the world, to commission Ducati specialist Rich Lambrechts to craft a bolt-by-bolt replica for its collection. The finished bike's name? Deja Blue."[55]
^ abcd"Audi Interim Financial Report 2012"(PDF). AUDI AG. 23 July 2012. Archived from the original(PDF) on 3 August 2012. Retrieved 2 August 2012. Effective July 19, 2012, the Audi Group acquired 100 percent of the voting rights in the motorcycle manufacturer Ducati Motor Holding S.p.A., Bologna (Italy) via Automobili Lamborghini S.p.A., Sant'Agata Bolognese (Italy), a subsidiary of AUDI AG for a purchase price of EUR 747 million.
^"Le straniere montate in Italia" [The Italian-assembled foreigners], Galleria Ruoteclassiche, Le fuoriserie 1956-1970. Il meglio di Quattroruote (in Italian), 4: 1962-1963 (57), Editoriale Domus S.p.A. (published May 2013): 66, December 1962, ISBN9788872127704
^Alan Cathcart (January–February 2011). "Ducati Regolarità 125". Motorcycle Classics. Archived from the original on 8 September 2012. Retrieved 15 December 2011.
^Roland Brown (July–August 2011). "1975 Ducati 860GT". Motorcycle Classics. Archived from the original on 16 July 2011. Retrieved 18 July 2011.
^"Monster". Ducati Motor Holding SpA. 2021. Archived from the original on 9 March 2021. Retrieved 8 March 2021.
^"Monster". Ducati Motor USA. 2021. Archived from the original on 9 March 2021. Retrieved 8 March 2021.
^"Multistrada". Ducati Motor Holding SpA. 2021. Archived from the original on 9 March 2021. Retrieved 8 March 2021.
^"Diavel". Ducati Motor Holding SpA. 2021. Archived from the original on 9 March 2021. Retrieved 8 March 2021.
^"Panigale". Ducati Motor Holding SpA. 2021. Archived from the original on 9 March 2021. Retrieved 8 March 2021.
^"Streetfighter". Ducati Motor Holding SpA. 2021. Archived from the original on 9 March 2021. Retrieved 8 March 2021.
^"SuperSport". Ducati Motor Holding SpA. 2021. Archived from the original on 9 March 2021. Retrieved 8 March 2021.
^"Hypermotard". Ducati Motor Holding SpA. 2021. Archived from the original on 9 March 2021. Retrieved 8 March 2021.
^"Scrambler". Ducati Motor Holding SpA. 2021. Archived from the original on 9 March 2021. Retrieved 8 March 2021.
^Jelassi, Tawfik; Leenen, Stefanie (27–29 June 2001). "EMBARKING ON E-BUSINESS AT DUCATI MOTORCYCLES (ITALY)"(PDF). Bled, Slovenia: Global Co-Operation in the New Millennium The 9th European Conference on Information Systems. Archived from the original(PDF) on 21 February 2011.
^Radosta, John S. (5 April 1970), "Auto Manufacturers Keep One Eye on the Track and the Other on Consumer", The New York Times (ProQuest), p. 414, There's an old saying in the auto world: Win on Sunday, sell on Monday
^"Nicky Hayden joins Ducati". Crash.net. Crash Media Group. 15 September 2008. Archived from the original on 19 August 2016. Retrieved 9 August 2016. Hayden's Ducati move, which will see the 27-year-old line-up alongside 2007 world champion Casey Stoner, has been considered a done deal for months.
^McLaren, Peter (26 March 2016). "Casey Stoner: 'We can tick the engine off our list...'". Crash.net. Crash Media Group. Archived from the original on 28 March 2016. Retrieved 28 March 2016. "It's very, very quick!" Stoner said during his private test at the same Losail circuit on Monday.
^Backus, Richard (January–February 2009). "One famous Ducati 750SS". Motorcycleclassics.com. Archived from the original on 3 October 2011. Retrieved 27 July 2009.
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