Submission declined on 11 May 2026 by ChrysGalley (talk). This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content. LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by ChrysGalley 3 months ago. Last edited by ChrysGalley 3 months ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

• Comment: Shows LLM markers and does not demonstrate corporate depth. ChrysGalley (talk) 13:32, 11 May 2026 (UTC)

• Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. SaraRabolini (talk) 12:07, 11 May 2026 (UTC)

White Label Loyalty is a British enterprise loyalty technology company headquartered in Leeds, England. Founded in 2015 under the legal name Perks Loyalty Ltd, the company offers an API-first loyalty platform used by global brands to build and manage customer loyalty programmes.^[1] Its platform operates on an event-based architecture, enabling businesses to reward customers for a wide range of actions beyond standard purchase transactions. The company serves clients across more than 20 countries, with customers including PepsiCo, Burger King, AkzoNobel, and Dubai Holding.^[2]

White Label Loyalty was founded in Leeds in 2015 by Achille Traore.^[3] Prior to founding the company, Traore worked in the technology sector in Leeds, including a period at translation technology company thebigword, before launching digital advertising business Top Screen Media in 2009.^[3]

The company initially operated under the trading name Perks Loyalty, offering digital loyalty card solutions primarily aimed at independent local businesses. It subsequently pivoted to an enterprise-focused, white-label model, rebranding as White Label Loyalty.^[1] The legal entity remains Perks Loyalty Ltd, registered in England and Wales.^[4]

In September 2022, the company announced its entry into the United States market.^[5]

In May 2025, Spectral Capital Corporation, a technology accelerator listed on the OTC Markets (ticker: FCCN), announced a strategic investment of $15 million in Perks Loyalty Ltd. KPMG's Venture Pulse report identified the round as the largest single venture capital raise in Yorkshire during the second quarter of 2025, a period in which Yorkshire-based start-ups collectively raised £50.2 million, a 52% increase on the same period in 2024.^[6]

In early 2026, the company reported 70% year-on-year revenue growth and active operations in the United States and the Middle East, and announced plans for a major international scaling phase.^[7]

White Label Loyalty's platform is built on an API-first, modular architecture. Its core component is a loyalty engine that models customer interactions as a stream of events (such as a purchase, an app interaction, a referral, or a social media engagement) and allows businesses to assign rewards to any defined action.^[1]

The platform can operate as a standalone end-to-end loyalty solution or as an embeddable loyalty engine within a client's existing technology stack. It includes a receipt-scanning module that enables brands without direct point-of-sale access to verify customer purchases and collect first-party data.^[1]

The company targets mid-size to enterprise businesses across a range of sectors, with product packages developed for manufacturing, financial services, and fast-moving consumer goods industries.^[2]

White Label Loyalty's clients have included:

• Burger King EMEA: The company built a loyalty engine embedded within Burger King's existing consumer app, initially piloted across 75 stores in Switzerland before wider European rollout.^[1]
• PepsiCo: The company deployed its receipt-scanning technology to enable PepsiCo to run simultaneous promotional campaigns and collect first-party purchase data across multiple retailers in the Netherlands and Belgium.^[1]
• Dubai Holding: White Label Loyalty provided the platform for Tickit, a multi-outlet loyalty programme operating across Dubai Holding's portfolio of more than 2,000 outlets.^[8]

White Label Loyalty has appeared on BusinessCloud's annual MarTech 50 ranking of UK marketing technology companies, placing 16th in 2023,^[9] 6th in 2024,^[10], 2nd in 2025^[11] and 1st in 2026.^[12]

Category:Software companies of the United Kingdom Category:Companies based in Leeds Category:Marketing technology companies Category:Customer relationship management software Category:Software as a service Category:Companies established in 2015 Category:British technology companies Category:Loyalty programs