Submission declined on 22 July 2026 by Sulfurboy (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove: promotional language: see Words to watch; personal commentary: opinions or direct addresses to the reader; informal language. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Sulfurboy 18 days ago. Last edited by Sulfurboy 18 days ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

• Comment: Also, please disclose any WP:COI you have with the subject. Sulfurboy (talk) 20:08, 22 July 2026 (UTC)

Tap Native is an American digital advertising company that operates a healthcare-focused native advertising platform. The company provides advertising solutions for pharmaceutical companies, hospitals, healthcare agencies, medical device manufacturers, and other healthcare organizations.^[1][2][3][4]

The platform serves more than 8,000 healthcare advertisers across a network of over 22,000 partner domains.^[5]

Tap Native was founded in 2018 as a digital advertising platform focused on the healthcare sector.^[6] The company was established to provide native advertising solutions for organizations seeking to reach healthcare audiences through content-based advertising placements.

Since its launch, the company has expanded its offerings to include healthcare professional targeting products and audience segmentation tools based on healthcare provider information, including National Provider Identifier (NPI) data.^[7]

Tap Native's core product is a native advertising platform that delivers sponsored content in formats designed to match the surrounding editorial environment. Advertisements appear within content feeds and article recommendations rather than in conventional display advertising locations.^[8]

Tap Native provides advertising products designed to reach healthcare professionals (HCPs), including physicians, nurse practitioners, physician assistants, pharmacists, nurses, and other licensed medical professionals. The platform supports audience segmentation by medical specialty, profession, geographic location, and National Provider Identifier (NPI) data.^[9][10][11]

In addition to healthcare professional campaigns, Tap Native offers native advertising products for consumer healthcare marketing. Advertisers can target patient and consumer audiences using contextual targeting, audience segmentation, geographic targeting, and behavioral signals.^[12]

Tap Native provides campaign analytics and reporting tools designed to measure advertising performance and audience engagement. The company offers cost-per-click (CPC) pricing models and campaign reporting that includes healthcare provider-level engagement data for certain HCP-targeted campaigns.^[13] The platform supports campaigns directed exclusively to healthcare professionals, exclusively to consumer audiences, or coordinated campaigns spanning both audiences.^[14]

The company provides monetization services to publishers through its advertising network. Participating publishers can display native advertisements alongside editorial content and receive revenue generated through advertiser campaigns. Publishers can connect to Tap Native's network through tag-based, server-to-server (S2S), real-time bidding (RTB), and header bidding integration options.^[15]