Submission declined on 6 June 2026 by MediaKyle (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove: promotional language: see Words to watch; personal commentary: opinions or direct addresses to the reader; informal language. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by MediaKyle 2 months ago. Last edited by MediaKyle 2 months ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

Submission declined on 14 February 2026 by Johannes Maximilian (talk). This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources. Reliable sources include: reputable newspapers, magazines, academic journals, and books from respected publishers. Unacceptable sources include: personal blogs, social media, predatory publishers, most tabloids, and websites where anyone can contribute. Replace any unreliable sources with high-quality sources. If you cannot find a reliable source for the material, it should be removed. Declined by Johannes Maximilian 5 months ago.

Submission declined on 9 December 2025 by MediaKyle (talk). This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content. LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. Declined by MediaKyle 8 months ago.

Submission declined on 15 November 2025 by TheObsidianGriffon (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove: promotional language: see Words to watch; personal commentary: opinions or direct addresses to the reader; informal language. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use. Declined by TheObsidianGriffon 8 months ago.

• Comment: There are many striking, very obvious flaws that need fixing, including, but not limited to:
  
  • External links in the article's body
  
  • Link-spam attempts (Wikipedia has been href no-follow since 2007 btw, cf. meta:nofollow)
  
  • Way too many references to non-sources, e.g. egtatechhub, yospace, LinkedIn; (see WP:SIRS for what is deemed a source that indicates a company's Wikipedia notability)
  
  • An awful citation style (refer to WP:CITEHOW). In most German states schools teach how to make citations, which is, frankly, why I am a bit surprised to this such a footnote disaster here
  
  • No references section
  
  • A ridiculously unencylcopedic focus on meaningless awards that makes the article very biased (i.e., not in compliance with WP:NPOV)
  Johannes (Talk) (Contribs) (Articles) 20:30, 14 February 2026 (UTC)

smartclip is a German ad tech company founded in 2008, headquartered in Hamburg. It has been majority-owned by RTL Deutschland (a part of RTL Group) since 2016.^[1] The company provides advertising technology services, including ad serving and supply-side platforms.^[2]

smartclip was founded in 2008 by Roland Schaber and Jean-Pierre Fumagalli.^[3] According to Adzine, a publication focused on digital marketing, the company initially focused on digital video advertising solutions for publishers in Germany.

In 2011, the global advertising network Adconion Media Group acquired smartclip.^[4] The following year, the company introduced smartx, an ad serving and SSP sales house solution.^[5] In 2014, when Adconion was sold to Amobee, smartclip was not part of the transaction.^[6]

smartclip was acquired by Mediengruppe RTL Deutschland to strengthen RTL’s position as a major sales house for (digital) video advertising and its technological capabilities in Europe in 2016.^[7] smartclip merged with SpotX in 2018.^[8] In August 2019, RTL Group announced a reorganisation of its ad tech business, which saw Mediengruppe RTL Deutschland take over RTL’s European ad tech assets (except UK), bundled under the smartclip brand.^[9]

In 2022, smartclip’s media sales division merged with RTL AdConnect and G&J iMS to form RTL AdAlliance.^[10] Following this merger, smartclip became solely an adtech company and thus launched a new brand identity in 2023.^[11]

smartclip is headquartered in Hamburg and has additional offices in Berlin, Munich, Düsseldorf, Cologne, Rheda-Wiedenbrück, Amsterdam, and Paris.^[12]

smartclip operates the smartx platform, an advertising technology platform used by broadcasters and publishers. The platform integrates an ad server with a supply-side platform (SSP) and supports programmatic advertising across digital formats.The platform integrates an ad server with a supply-side platform (SSP) and supports programmatic advertising across digital formats.^[13][14]

smartclip announced a technology partnership with RTL Hungary in 2025 that involved the adoption of smartclip’s smartx platform for digital and linear advertising.^[15][16]

smartclip also partnered with RTL Radio Deutschland in 2024 to deliver audio advertising on more than 530 digital streams of national and regional radio stations throughout Germany.^[17]

smartclip began integrating its advertising technology into M6 Publicité's adtech stack to support Groupe M6’s streaming revenue goal by 2028. This collaboration introduced a combined platform for streaming and Addressable TV.^{[18] [19]}