Jason A Dunlop (talk) 13:16, 20 July 2026 (UTC)

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• Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Jason A Dunlop (talk) 13:16, 20 July 2026 (UTC)

Project Red Card Project Red Card is an initiative established to challenge the commercial use of professional athletes' personal performance data without their consent or an agreed licensing framework. The project has focused primarily on the collection, processing and commercial exploitation of footballers' performance data by organisations operating in sports betting, gaming, fantasy sports and sports data services. The initiative has attracted participation from hundreds of current and former professional footballers and has received media coverage in relation to its legal arguments concerning data protection, privacy and the commercial value of sports performance data. Background Project Red Card was launched by Global Sports Data & Technology Group Ltd (GSDT), a United Kingdom-based company founded by former football manager Russell Slade and technology entrepreneur Jason Dunlop. The project argues that professional athletes should have greater control over how their personal performance data is collected, processed and commercially exploited. It has relied on provisions of the UK General Data Protection Regulation (UK GDPR), including the right to object to processing under Article 21, together with broader arguments concerning privacy, transparency and the commercial value of personal data. The initiative forms part of a wider international debate regarding ownership, licensing and regulation of sports data generated through professional competition. Legal campaign Project Red Card has coordinated legal action on behalf of professional footballers concerning the processing of their performance data by sports betting companies, sports data businesses and other commercial organisations. The project has stated that it seeks to establish legal principles concerning athletes' rights over their personal data and to create a licensing framework for future commercial use. As part of its campaign, participating players have submitted data subject access requests (DSARs) and objections to processing under UK data protection legislation. The legal issues raised by the project include: lawful basis for processing under the UK GDPR; the application of legitimate interests; transparency obligations; athletes' right to object to processing; the commercial value of personal performance data. The litigation remains ongoing. Media coverage Project Red Card has received coverage from a number of national and international media organisations. Publications and broadcasters reporting on the project have included: BBC Sport Computer Weekly The Wall Street Journal Sky Sports News The Athletic Daily Mail Coverage has focused on the potential implications of the litigation for professional sport, sports betting, artificial intelligence, player privacy and the wider sports data industry. Expansion Following its work in professional football, Project Red Card has announced plans to explore similar issues in other sports, including cricket. The initiative has stated that it believes the legal principles concerning personal performance data extend beyond football and could affect athletes across multiple professional sports. See also UK General Data Protection Regulation Sports analytics Sports betting Data protection Athlete data References (References would consist entirely of published independent sources, for example:) Computer Weekly – "Footballers object to processing of performance data" BBC Sport – "Project Red Card Explained" BBC Sport – "Data Lawsuit in Football" The Wall Street Journal – "Soccer Technology Raises Privacy Risks for Players" The Athletic – "Hundreds of Players Join Lawsuit" The Athletic – "The Value of Player Data" Sky Sports News – "Major Lawsuit Over Player Data" Daily Mail – "Russell Slade Leads £500m Lawsuit Against Bookmakers"