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Draft:Onnit

[[Category:AfC submissions by date/<0028Thu, 12 Feb 2026 20:36:00 +0000202628 2026-02-12T20:36:00+00:00Thursdaypm0000=error>EpThu, 12 Feb 2026 20:36:00 +0000UTC00003620262 UTCThu, 12 Feb 2026 20:36:00 +0000Thu, 12 Feb 2026 20:36:00 +00002026Thu, 12 Feb 2026 20:36:00 +0000: 17709285602Thu, 12 Feb 2026 20:36:00 +0000UTC2026-02-12T20:36:00+00:002026823642UTC12 pu22026-02-12T20:36:00+00:0028upm283620262 2026-02-12T20:36:00+00:0008pmThu, 12 Feb 2026 20:36:00 +0000pm2026-02-12T20:36:00+00:0028UTCThu, 12 Feb 2026 20:36:00 +0000 &qu202628;:&qu202628;.</0028Thu, 12 Feb 2026 20:36:00 +0000202628>February 2026|Onnit]]

Overview

Onnit is an American health and wellness company based in Austin, Texas.[1] In 2021, it was acquired by Unilever.[1]

History

Onnit was founded in 2010 by Aubrey Marcus.[2] A 2020 media profile described the company as being co-owned by Marcus and podcaster Joe Rogan.[3]

In April 2021, Unilever announced it would acquire Onnit for undisclosed terms. Unilever and Reuters reported the company would continue to be based in Austin and led by CEO Jason Havey, with Marcus remaining a brand ambassador.[4][1]

Products

Reuters described Onnit as producing dietary supplements, including Alpha BRAIN and other products.[1]

Research

Alpha BRAIN has been evaluated in a randomized, double-blind, placebo-controlled study published in 2016.[5] A related study record is listed in ClinicalTrials.gov.[6]

In 2024, a proposed class-action lawsuit alleged that marketing claims for Alpha BRAIN were misleading; the allegations were described in contemporaneous reporting.[7] A law-firm analysis published in 2025 stated that the Lotz v. Onnit Labs, Inc. matter was dismissed with prejudice, and discussed the dismissal’s implications for similar claims.[8]

References

  1. ^ a b c d "Unilever to buy food supplement brand Onnit". Reuters (via Yahoo Finance). April 26, 2021.
  2. ^ "This Entrepreneur Was Down to His Last Cent When He Got an Order for His First Product. Now, His Company Is Worth More Than $28 Million". Entrepreneur.
  3. ^ "Sex Fasts, Darkness Retreats, and Ayahuasca: Inside Aubrey Marcus's Quest to Be a Better Man". Yahoo Lifestyle. February 20, 2020.
  4. ^ "Unilever to acquire Onnit". Unilever. April 26, 2021.
  5. ^ "A randomized, double-blind, placebo controlled, parallel group, efficacy study of alpha BRAIN® administered orally". Journal of the International Society of Sports Nutrition. 2016.
  6. ^ "ClinicalTrials.gov: NCT02383017".
  7. ^ "Joe Rogan-backed pharma company sued for peddling health supplements with 'false' advertising". The Independent. May 20, 2024.
  8. ^ "Stay ADvised: Brand Protection (July 8, 2025)". Davis Wright Tremaine. July 8, 2025.

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