Submission declined on 27 October 2025 by MCE89 (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by MCE89 9 months ago. Last edited by AmberDomenech 3 months ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

Submission declined on 27 October 2025 by AllWeKnowOfHeaven (talk). This draft is not written from a neutral point of view. Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove: promotional language: see Words to watch; personal commentary: opinions or direct addresses to the reader; informal language. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. Declined by AllWeKnowOfHeaven 9 months ago.

Submission declined on 25 September 2025 by Haj (talk). This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources. Reliable sources include: reputable newspapers, magazines, academic journals, and books from respected publishers. Unacceptable sources include: personal blogs, social media, predatory publishers, most tabloids, and websites where anyone can contribute. Replace any unreliable sources with high-quality sources. If you cannot find a reliable source for the material, it should be removed. This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content. LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. Declined by Haj 10 months ago.

Submission declined on 25 September 2025 by Pythoncoder (talk). This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content. LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. Declined by Pythoncoder 10 months ago.

• Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. AmberDomenech (talk) 10:50, 25 September 2025 (UTC)

Goddiva [1] is a British womenswear brand and direct-to-consumer e-commerce retailer, specialising in occasion wear including evening dresses, formal attire, and wedding guest and prom wear. Headquartered in the United Kingdom, the brand was established as a consumer-facing label within the occasion wear wholesale business City Goddess, and launched as an independent e-commerce platform in 2009. Goddiva sells primarily through its own website and also distributes through third-party retail partners. In 2026, the brand won the Digital Transformation Project of the Year award at the RTIH AI in Retail Awards.^[1]

City Goddess, the wholesale occasion wear company from which Goddiva developed, was founded in 2003.^[2] The Goddiva brand was formally incorporated as a separate direct-to-consumer entity in 2009, focused on selling occasion wear online.^[3]

In 2020, Goddiva launched a marketplace section of its website, offering selected third-party products alongside its own ranges, including accessories and footwear. In September 2025, the brand entered the footwear category with its first own-label shoe collection.^[4] Later that year, Goddiva launched an AI-powered shopping assistant, described by FashionNetwork as part of the brand's broader digital transformation strategy.^[5]

Goddiva's core range centres on occasion wear for women, encompassing evening gowns, wedding guest dresses, prom dresses, and formal party wear. Prom dresses from the brand have been referenced in national press coverage of the prom dress market.^[6] The brand has also been mentioned in consumer fashion features covering affordable formal wear.^[7]

Goddiva has partnered with several British television personalities to produce co-branded collections. In 2012, the brand collaborated with Louise Thompson, known for the reality television series Made in Chelsea. In 2017, it released a collection with Stephanie Pratt, a cast member of the US reality series The Hills who also appeared in the UK edition. In 2019, Goddiva collaborated with Vicky Pattison, a former winner of I'm a Celebrity…Get Me Out of Here!, on a womenswear range; the collaboration was covered by Drapers, the UK fashion trade publication.^[8]

In 2025, Goddiva was named as a finalist in multiple categories at the Drapers Awards, an annual ceremony run by Drapers magazine recognising achievement in UK fashion retail.^[9] In January 2026, Goddiva won the Digital Transformation Project of the Year category at the RTIH AI in Retail Awards, held at The Barbican in London. The awards, organised by the Retail Technology Innovation Hub, recognise innovation in artificial intelligence across the retail sector. Other winners at the same ceremony included Ikea, Depop, Currys, and B&Q.^[10] Goddiva was also a finalist in the Online Retailer of the Year and Most Innovative Retailer categories at the same awards.