Draft:Gadsme
Submission declined on 30 March 2026 by Pythoncoder (talk).
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Submission declined on 24 March 2026 by Bobby Cohn (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that:
Declined by Bobby Cohn 4 months ago.
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| Industry | Digital advertising, video games |
|---|---|
| Founded | 2020 |
| Founders | Guillaume Monteux, Luc Vauvillier, Simon Spaull |
| Headquarters | Paris |
| Products | In-game advertising |
| Website | https://www.gadsme.com |
Founded in 2020, Gadsme develops advertising solutions embedded within video games..[1]
History
Gadsme was founded by Guillaume Monteux (CEO), Luc Vauvillier (CTO), and Simon Spaull (Chief Revenue Officer).[1]
In April 2022, the company announced an $8 million funding round led by U.S.-based investment fund Galaxy Interactive.[2]
Market
The global in-game advertising market is expected to exceed $10 billion by 2026, reflecting the rapid growth of the sector and the company's positioning within it.[3]
Technology
Gadsme’s solution is built around a software development kit (SDK) provided to game developers, along with an advertising monetization platform. The SDK allows studios to define ad placements and formats within their games, while the platform delivers ads in real time within gameplay environments.[4]
In 2023, the company expanded its offering beyond display and video formats by introducing in-game audio advertising.[5]
Expansion and partnerships
In December 2024, Gadsme announced the opening of its first office in the United States.[6]
In July 2025, Gadsme announced a partnership with Konami to integrate dynamic advertising solutions into its games.[7]
In October 2025, Gadsme announced a partnership with Zynga to integrate advertising into the game Golf Rival.[8]
References
- ^ a b "In-game advertising: creation of Gadsme". CB News. 16 December 2020.
- ^ Matt Gardner (11 April 2022). "Ubisoft Among $8 Million Investors In Game-Changing Adtech Platform". Forbes.
- ^ "Video game advertising to surpass $10 billion by 2026". Les Échos. 8 February 2025.
- ^ "The In-Game Ad Market is Expanding, One SDK At A Time". AdExchanger. 21 October 2024.
- ^ "Gadsme branching into audio ads". PocketGamer.biz. September 2022.
- ^ "In-game advertising firm Gadsme opens first US office". PocketGamer.biz. December 2024.
- ^ "Konami and Gadsme partner on in-game advertising". GamesBeat. July 2025.
- ^ "Gadsme and Zynga partner to expand intrinsic in-game advertising". GamesBeat. October 2025.
External links
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