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Draft:Footballco

Footballco
TypePrivate
IndustryDigital media, Sports marketing
Founded2020
HeadquartersSoho, London, United Kingdom
Key people
Juan Delgado (CEO)
ProductsGoal, Kooora, Mundial, Voetbalzone, Spox, Calciomercato
RevenueUS$64 million (2023)
OwnerIntegrated Media Company (TPG)
Websitewww.footballco.com

Footballco is a digital media and content company specializing in association football. Headquartered in London, the company operates a portfolio of global and local football media brands, including Goal, Kooora, and Mundial.[1]

The company is majority-owned by Integrated Media Company (IMC), a division of the American private equity firm TPG Inc.[2] As of 2026, the company reports a monthly global reach of over 720 million fans across its web, social, and video platforms.[3]

History

Footballco was established in 2020 following a spin-off from DAZN Group. In September 2020, DAZN sold a majority stake in its football publishing brands—Goal, Spox, and Voetbalzone—to IMC for an estimated $125 million.[4]

Following the spin-off, the company expanded its European, North American and Middle Eastern presence through several acquisitions. In August 2021, it acquired the Italian digital football news provider CalcioMercato.com.[5] This was followed by the acquisition of the football lifestyle publication Mundial in February 2022.[6] In April 2022, the company acquired Kooora, a large sports publisher in the Middle East and North Africa (MENA) region.[7]

In 2024, Jason Wagenheim was appointed as the company's first CEO for North America.[8] In December 2024, the company opened a regional headquarters in Riyadh, Saudi Arabia, to serve the MENA market.[9]

Operations and brands

Footballco operates 15 localized editions of its flagship brand, Goal, and publishes content in 17 languages.[10] The company's portfolio includes:

  • Goal: A global football news website founded in 1998.
  • Kooora: A sports publisher serving the MENA region.
  • Voetbalzone: A Dutch football news and community site.
  • Spox: A German sports portal.
  • Calciomercato: An Italian site specializing in transfer news.
  • Mundial: A digital lifestyle brand focused on football subcultures.
  • Indivisa: A brand dedicated to women's football culture.
  • 442oons: A football-themed animation channel.
  • Ilbianconero: A news site focused on Juventus FC.
  • SoccerGirl: A brand focused on women's football in the United States, acquired in 2025.[11]
  • GOAL’s Front Three: A creator-led football game show.
  • GOAL’s FanZone: A video-first brand focused on fan opinions.
  • The Beast Mode On Podcast: A podcast hosted by Adebayo Akinfenwa.[12]
  • The Late Run with Chad ‘Ochocinco’ Johnson: A US-focused soccer and culture podcast.[13]
  • 1vs1: A youth-focused video brand for Italian football fans.[14]

Corporate affairs

The company is led by CEO Juan Delgado and maintains headquarters in Holborn, London. It operates additional regional offices in cities including New York, Los Angeles, Mexico City, Sao Paulo, Buenos Aires, Leeds, Amsterdam, Mumbai, Gauteng, Jakarta, Tokyo, Dubai, Riyadh, Munich, and Milan.[15] In 2023, the company reported annual revenues of approximately $64 million.[16]

Revenue diversification

The company has transitioned from a traditional programmatic advertising model to a diversified structure focused on non-advertising streams.[17] Key areas include:

  • Affiliate Marketing: Revenue generated by directing audiences to pay-TV, betting, ticketing, and travel services. This segment grew to over $13 million by 2025.[18]
  • Video and Social Platforms: Creator-driven content distributed via YouTube, TikTok, and Instagram serving as a driver for branded content and sponsorship.[19]
  • Agency Services: Strategy, creative, and production services for brands seeking to engage football audiences.[20]

Live events

Footballco produces live events focused on international tournaments, including Hotel MUNDIAL[21] and INDIVISA HQ.[22]

Commercial partnerships

The company's internal creative, strategy and production services develop campaigns for brands and agencies. Notable partnerships include:

Work with rights holders

Footballco maintains partnerships with various sports leagues and rights holders:

In media and culture

Footballco brands have crossed over into fashion, music, and digital culture:

  • Fashion and Streetwear: Mundial has released "capsule collections" such as the Outkast x MUNDIAL "Stankonia F.C." line.[34] The GOAL brand has also collaborated on creative projects with artists under the sub-brand, 'Goal Projects' including Anderson .Paak, The Lumineers, and Deftones.[35]

Video games and digital media

Footballco media brands have appeared in football video game series, including EA Sports FC (formerly FIFA)[36] and the Football Manager series.

Footballco Business Podcast

The company produces the Footballco Business Podcast, focusing on the media and marketing side of the football industry.[37]

References

  1. ^ "Footballco CEO Juan Delgado on reaching $100m revenue and the 2026 World Cup". Press Gazette.
  2. ^ "Footballco Company Profile". PitchBook.
  3. ^ "Kia Appoints Footballco for FIFA Activations". MediaPost.
  4. ^ "DAZN sells Goal.com to TPG-backed media group". Financial Times.
  5. ^ "How Goal.com owner Footballco's latest acquisition could catch the eye of advertisers". The Drum.
  6. ^ "Footballco acquires long-form magazine Mundial". Press Gazette.
  7. ^ "TPG-Backed Footballco Strikes Middle East Deal in World Cup Year". Bloomberg News.
  8. ^ "Exclusive: Jason Wagenheim named North America CEO of Footballco". Axios.
  9. ^ "Footballco opens new regional HQ in Riyadh". Arab News.
  10. ^ "Footballco Official Website". Footballco.
  11. ^ "Footballco buys SoccerGrlProbs for women's coverage". Sports Business Journal.
  12. ^ "Footballco launches Beast Mode On podcast with Bayo Akinfenwa". Broadcast.
  13. ^ "Chad Ochocinco Late Run Soccer Podcast". Front Office Sports.
  14. ^ "1vs1 compie un anno". Engage.
  15. ^ "Footballco". Footballco.
  16. ^ "Footballco gears up for World Cup in 2026 with Youtube and affiliate revenue drivers". PressGazette.
  17. ^ "Footballco gears up for World Cup in 2026 with Youtube and affiliate revenue drivers". PressGazette.
  18. ^ "Footballco gears up for World Cup in 2026 with Youtube and affiliate revenue drivers". PressGazette.
  19. ^ "Footballco gears up for World Cup in 2026 with Youtube and affiliate revenue drivers". PressGazette.
  20. ^ "Advertise with Footballco". Footballco.
  21. ^ "Mundial hosts brands including Xbox and Reebok". Campaign.
  22. ^ "Adidas partners with Indivisa for Euro 2022 fan zone". Campaign.
  23. ^ "Footballco produces Kia World Cup campaign". Broadcast.
  24. ^ "NWSL and e.l.f. Cosmetics announce multi-year sponsorship". NWSL.
  25. ^ "Where the World Celebrates". Footballco.
  26. ^ "Enterprise Rent-A-Car UEFA partnership". The Drum.
  27. ^ "Digiday Marketing and Advertising Awards winners". Digiday.
  28. ^ "Google Pixel Football on Pixel". ESA Awards.
  29. ^ "NWSL and Footballco extend content deal". Sportcal.
  30. ^ "Footballco launches United Soccer League content partnership". Broadcast Sport.
  31. ^ "MLS expands partnership with Footballco". MLS.
  32. ^ "Saudi Pro League engages Footballco". SportBusiness.
  33. ^ "Footballco and Bundesliga extend MEA partnership". Campaign ME.
  34. ^ "Outkast launch Stankonia FC". Inside World Football.
  35. ^ "Anderson .Paak soccer collab". Billboard.
  36. ^ "Collezione Goal Studio x Volta Football". nss magazine.
  37. ^ "Footballco". Footballco.

Category:Companies based in London Category:Mass media companies established in 2020

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