Draft:Ergatta
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| Type | Private |
|---|---|
| Industry | Connected fitness |
| Founded | 2019 |
| Founders | Tom Aulet, Alessandra Gotbaum, Prasanna Swaminathan |
| Headquarters | New York City, United States |
| Products | Connected rowing machines |
| Services | Digital fitness platform |
| Parent | Interactive Strength (pending) |
| Website | ergatta |
Ergatta is an American connected fitness company that develops indoor rowing machines and a subscription-based digital fitness platform. The company was founded in 2019 by Tom Aulet, Alessandra Gotbaum, and Prasanna Swaminathan.[1]
The company operates within the connected fitness industry, which includes internet-enabled exercise equipment and subscription-based workout platforms such as Peloton Interactive, NordicTrack, and Hydrow.[2]
The company's rowing hardware is produced in partnership with WaterRower, a Rhode Island–based manufacturer of wooden rowing machines.[3]
In 2021 the company raised $30 million in funding at a reported $200 million valuation.[4] [5]
In 2026 Ergatta signed a definitive agreement to be acquired by Interactive Strength.[6]
History
Ergatta was founded in 2019 by Tom Aulet, Alessandra Gotbaum, and Prasanna Swaminathan.[4]
The company was created to develop a connected rowing platform centered on game-based training rather than instructor-led streaming classes.[1]
Ergatta launched its first connected rowing machine in 2020. The hardware was developed in partnership with WaterRower, which manufactures the rowing frame while Ergatta develops the digital platform and integrated display system.[3]
In April 2021 the company raised $30 million in funding at a reported $200 million valuation.[1][4][7]
In 2026 Ergatta announced that it had entered into a definitive agreement to be acquired by Interactive Strength.[6]
Products and platform
Ergatta produces connected indoor rowing machines that combine water-resistance hardware with a subscription-based digital training platform.
The company's rowing machines are manufactured in partnership with WaterRower and constructed using wooden frames. Users access Ergatta's training software through an integrated touchscreen display mounted to the rowing machine.[3]
Ergatta's digital platform includes game-based training programs that emphasize performance metrics, competitive racing, and interval-based workouts.[2]
The platform includes structured training programs, competitive races, and goal-based workout programs based on rowing performance metrics.
Ergatta operates a performance calibration system that adjusts workout intensity based on user output data. The system was granted U.S. Patent No. 11,890,507 by the United States Patent and Trademark Office in 2023.[8]
Coverage of the company's rowing machines has appeared in technology and lifestyle publications including Wired and SFGate.[9]
Partnerships
In 2024 Ergatta announced a licensing partnership with iFIT to incorporate interactive racing and game-based workout content across connected fitness platforms.[10]
In 2025 Ergatta partnered with World Rowing to develop esports and gaming initiatives related to indoor rowing.[11]
See also
References
- ^ a b c "Gamified connected rowing machine maker Ergatta raises $30M". TechCrunch. April 28, 2021. Retrieved 2026-02-26.
- ^ a b "Ergatta Wants To Transform Your Fitness With Its Game-Based Rowers". Forbes. Retrieved 2026-02-26.
- ^ a b c "Ergatta Rower Review". Wired. Retrieved 2026-02-26.
- ^ a b c "Ergatta, an At-Home Rowing Startup, Nabs $200 Million Valuation". Bloomberg. April 28, 2021. Retrieved 2026-02-26.
- ^ "Connected-fitness startup Ergatta valued at $200 million after funding round". Business Insider. April 29, 2021. Retrieved 2026-02-26.
- ^ a b "Interactive Strength acquires Ergatta, eyes gaming tech rollout". Athletech News. Retrieved 2026-02-26.
- ^ "Connected rowing machine maker Ergatta secures funding". SGB Media. April 29, 2021. Retrieved 2026-02-26.
- ^ US 11890507, "Performance calibration system for exercise training", published 2023
- ^ "Ergatta's Luxe Rower features a larger display and upgraded speakers". SFGate. November 6, 2025. Retrieved 2026-02-26.
- ^ "iFIT and Ergatta expand partnership with new games and modalities". License Global. Retrieved 2026-02-26.
- ^ "World Rowing signs esports and gaming partner Ergatta". Inside the Games. Retrieved 2026-02-26.
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