Submission declined on 22 May 2026 by ChrysGalley (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by ChrysGalley 2 months ago. Last edited by ChrysGalley 2 months ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

• Comment: This isn't meeting the significant coverage aspect of WP:SIRS. Very few companies can get over that hurdle. There are 2 sections below that on corporate depth and corporate trivia, and opening new stores is in the latter category. ChrysGalley (talk) 10:13, 22 May 2026 (UTC)

This is a draft article. It is a work in progress open to editing by anyone. Please ensure core content policies are met before publishing it as a live Wikipedia article. Find sources: Google (books · news · scholar · free images · WP refs) · FENS · JSTOR · TWL Easy tools: Citation bot (help) | Advanced: Fix bare URLs · Article logs · Draft logs. Last edited by ChrysGalley (talk | contribs) 2 months ago. (Update) Finished drafting? Submit for review or Publish now

E>CITY, also written as E-City or Ecity UAE, is a consumer electronics retail chain based in the United Arab Emirates. The company sells consumer electronics, computers, telecommunications products, gaming products, accessories and home appliances through physical retail stores and its online shopping platform.^[1][2]

E-City was established in 2008 as a multi-brand electronics retail concept in the United Arab Emirates.^[1] The company has been reported as part of Albatha Retail & Home Products, under Albatha Holding.^[3]

In February 2012, Emirates 24/7 reported that E-City planned to open seven new stores across the UAE by 2013. At the time, the company was operating stores in Mall of the Emirates, Sharjah City Centre and Al Wahda Mall in Abu Dhabi.^[4]

In July 2012, ITP.net reported that E-City had opened an outlet in Dubai Mall, describing it as the company’s fourth store in the UAE.^[5]

In 2017, ITP.net reported that E-City had inaugurated a newly renovated store at Dubai Mall. The report stated that the store sold close to 10,000 products across 100 brands.^[6]

In September 2019, ITP.net reported that ECity opened a store at Ibn Battuta Mall in Dubai. The report described the store as the company’s 10th outlet in the UAE.^[7]

In 2020, Gulf News reported that E-City opened a retail outlet at Yas Mall in Abu Dhabi. The store was reported to be around 7,500 square feet and located on the ground floor of the mall.^[8]

In 2023, E-City partnered with Cartlow to launch a sustainable device subscription programme across 16 stores in the UAE. The programme was reported to support device reuse and reduce electronic waste.^[9][10]

In November 2025, Zawya reported that Maxus Coral announced the acquisition of E-City from Albatha Retail & Home Products. The announcement described E-City as a multi-brand, multi-product and multi-service electronics retail concept selling more than 100 brands across consumer electronics, computers, telecommunications and home appliances.^[3]

E>CITY operates through physical retail stores in shopping malls and through its ecommerce website.^[11] Its official store locator lists stores and pickup points across the United Arab Emirates, including locations in Dubai, Abu Dhabi and Sharjah.^[11]

The Dubai Mall describes E-City as an electronics retail store chain selling notebooks, tablets, smartphones, televisions, cameras, gaming products and accessories.^[2]

E>CITY sells consumer electronics and related products across categories including smartphones, laptops, tablets, televisions, cameras, gaming products, accessories and home appliances.^[2][1]

The company’s official website describes E-City as a multi-brand, multi-product and multi-service electronics retail concept. It states that the company offers products across consumer electronics, computers, telecommunications and home appliances.^[1]

In 2023, E-City partnered with Cartlow to launch a device subscription programme in the UAE. Gulf Business reported that the programme was introduced across 16 E-City stores and was intended to provide customers with options to extend the life cycle of devices and reduce electronic waste.^[10]

E-City has been reported as part of Albatha Retail & Home Products.^[3] In 2025, Maxus Coral announced the acquisition of E-City from Albatha Retail & Home Products.^[3]