Submission declined on 18 February 2026 by Robert McClenon (talk). This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. If you would like to continue working on the submission, click on the "Edit" tab at the top of the window. If you have not resolved the issues listed above, your draft will be declined again and potentially deleted. If you need extra help, please ask us a question at the AfC Help Desk or get live help from experienced editors. Please do not remove reviewer comments or this notice until the submission is accepted. Where to get help If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews. If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed. How to improve a draft Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia. Help:Wikitext – how to use the markup Help:Referencing for beginners – how to include references Wikipedia:Article development – how to develop your article Wikipedia:Writing better articles – how to improve your article Wikipedia:Verifiability – make sure your article includes reliable third-party sources You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article. Improving your odds of a speedy review To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags. Add tags to your draft Editor resources Easy tools: Citation bot (help) | Advanced: Fix bare URLs Declined by Robert McClenon 5 months ago. Last edited by AnomieBOT 5 months ago. Reviewer: Inform author. Resubmit Please note that if the issues are not fixed, the draft will be declined again.

Submission declined on 12 February 2026 by Bobby Cohn (talk). This draft is not adequately supported by reliable sources. Wikipedia's verifiability policy requires that all content be supported by reliable sources. Reliable sources include: reputable newspapers, magazines, academic journals, and books from respected publishers. Unacceptable sources include: personal blogs, social media, predatory publishers, most tabloids, and websites where anyone can contribute. Replace any unreliable sources with high-quality sources. If you cannot find a reliable source for the material, it should be removed. This draft's references do not show that the subject meets Wikipedia's criteria for inclusion for organizations and companies. The draft requires multiple published secondary sources that: provide significant coverage: discuss the subject in detail, excluding routine coverage like product launches, staff appointments, or financial reports and listings in databases or listicles; are reliable: from reputable outlets with editorial oversight; are independent: not connected to the subject, such as press releases, the subject's own website, or sponsored content. Please add references that meet all three of these criteria. If none exist, the subject is not yet suitable for Wikipedia. Declined by Bobby Cohn 5 months ago.

• Comment: This draft, as written, does not appear to indicate that the appropriate notability criterion is satisfied. In particular, this draft does not appear to indicate that WP:NCORP is satisfied. If one of the criteria is satisfied, please revise this draft appropriately, with a reliable source, if necessary stating on the talk page or in AFC comments which criterion is met, and resubmit. It is the responsibility of the submitter to show that a subject satisfies a notability criterion.
  You may ask for advice about the notability criteria at the Teahouse.
  In particular, see and refer to WP:NCORP for notability, which is the guideline that the subject should be evaluated against. Robert McClenon (talk) 19:09, 18 February 2026 (UTC)

• Comment: This draft is written from the viewpoint of the company, focusing on what the company says about itself. Corporate notability is based on what independent reliable sources have written about the subject.
  Not every business corporation is notable, and this draft does not establish corporate notability. You may ask for advice about corporate notability at the Teahouse.
  In addition, please make sure to declare your paid contributions if necessary.
  Thank you. Bobby Cohn 🍁 (talk) 21:01, 12 February 2026 (UTC)

Brainlabs is an independent digital media agency founded in 2012 by Daniel Gilbert and headquartered in New York, with additional offices across North America, Europe, Latin America, and Asia-Pacific.

Gilbert founded Brainlabs in 2012 after leaving a role at Google, where he had observed that many large advertisers held substantial customer data they did not know how to use effectively. He identified a gap between the engineering and marketing functions of most organizations and set out to close it by building an agency staffed primarily by mathematicians, programmers, and data scientists rather than traditional marketers.^[1] The company began operations from Gilbert's parents' home in North London before moving into its first formal office space.^[2]

The agency initially focused on paid search advertising. An early milestone came in 2014 with the award of the Which? Magazine account, which Gilbert later described as a confidence-building moment given the organization's reputation for rigorous evaluation of suppliers.^[3] The company went on to win digital media accounts for clients including Vodafone, Formula One, Domino's, Expedia, and TUI.^[4] The Vodafone appointment attracted particular industry attention, as it involved advising a FTSE 100 company on bringing digital media buying in-house, a model that had not been widely adopted by large advertisers at the time.^[5]

Brainlabs was ranked first in Deloitte's UK Technology Fast 50, a programme recognizing the fastest-growing technology companies in Britain, and fourth among the fastest-growing companies in Europe in the Financial Times FT 1000 list.^[6]

In 2019, Gilbert sold a minority stake in Brainlabs to UK private equity firm Livingbridge. Campaign estimated at the time that the agency could be valued at upwards of £50 million. Gilbert stated his intention to use the investment to fund acquisitions, with a long-term ambition to build what he called the largest advertising agency in the world.^[7]

A series of acquisitions followed. In 2020, Brainlabs acquired US-based paid search agency Hanapin Marketing and SEO specialist Distilled, establishing a stronger foothold in the United States.^[8] In 2021, it acquired Manchester-based conversion rate optimisation agency User Conversion, whose clients included Boots and BrewDog.^[9] In 2022, Brainlabs acquired London-based influencer marketing agency Fanbytes.^[10]

Also in 2021, Brainlabs appointed Stephen Allan, former worldwide chairman and chief executive of WPP's MediaCom, as executive chairman. Campaign described the appointment as a signal of the independent agency's ambitions to compete with larger established media groups.^[11]

In September 2023, Livingbridge's stake was succeeded by an investment from US private equity firm Falfurrias Capital Partners. Campaign Asia reported that Brainlabs had grown by 800% since the 2019 Livingbridge investment, with staff numbers rising from approximately 250 to 800 during that period.^[12]

In 2024, Brainlabs acquired Sparro, described by AdWeek as Australia's largest independent digital media agency, along with its creative subsidiary Jack Nimble.^[13] In 2025, it acquired Los Angeles-based Exverus Media, which AdWeek had named its Breakthrough Media Agency of the Year for 2024. Digiday reported the acquisition was intended to strengthen Brainlabs' capabilities across full-funnel media planning.^[14]

Also in 2025, Brainlabs was named media agency of record for UNICEF USA following a competitive review that began in mid-2024, taking over from performance agency Delve.^[15]

Brainlabs operates as an independent, management-owned agency. The company's approach to media is rooted in what Gilbert has described as applying the scientific method to marketing — forming hypotheses, running experiments, and scaling only what is statistically proven to work.^[16] Gilbert has cited the complexity of modern digital advertising — with what he has described as a trillion possible daily variations in campaign management — as the central reason why data-driven, automated approaches are necessary.^[17]