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Draft:Belift Lab

  • Comment: The Times of India is not a reliable source. Theroadislong (talk) 15:12, 3 January 2026 (UTC)

Belift Lab, Inc.
Native name
빌리프랩
Company type
Subsidiary
IndustryEntertainment
FoundedSeptember 17, 2018[1]
Headquarters
16F 42 Hangang-daero, Yongsan-gu, Seoul (Hangangno 3-ga, Yongsan Trade Center), South Korea
Area served
Worldwide
Key people
Lee Tae-ho (CEO)
Services
  • Artist management
  • Music production
  • Talent development
RevenueIncrease ₩27.3 billion (US$23.86 million) (2023[2])
OwnerHybe[1]
ParentHybe
Website{{URL|example.com|optional display text}}

Belift Lab, Inc. (Korean: 빌리프랩) is a South Korean entertainment company and record label, founded as a joint venture between Hybe and CJ ENM on September 17, 2018. In 2023, Hybe acquired full ownership, making Belift Lab a subsidiary while allowing it to operate independently within Hybe's multi-label system.[1] The label currently manages boy group Enhypen, girl group Illit, and soloist Evan.

History

2018–2020: Founding and early years

Belift Lab was established on September 17, 2018, as a collaboration between Hybe and CJ ENM to develop K-pop artists for a global audience.[1] In March 2019, the company launched international auditions for male trainees aimed at debuting a new idol group in 2020. Auditions were held in South Korea, the United States, Japan, and other regions.

In 2020, Belift Lab co-produced the survival reality show I-Land with Mnet and CJ ENM. Trainees competed for a place in the final lineup through missions and evaluations, with fan voting incorporated globally.[3]

Seven trainees—Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, and Ni-Ki—were selected to form Enhypen in September 2020 and debuted in November.[4]

2021–present: Hybe acquisition and new projects

In August 2023, Hybe purchased CJ ENM's 51.5% stake in Belift Lab for 150 billion won (~$113.8 million), finalizing the acquisition on September 1, 2023, making Belift Lab a wholly owned Hybe subsidiary.[1]

That year, Belift Lab partnered with JTBC to produce the survival audition program R U Next? to select members for its first girl group. Initially six members were chosen; one, Youngseo, later departed before the group's March 2024 debut.[5]

Philanthropy

On November 20, 2025, Belift Lab and Enhypen donated ₩100 million to support flood relief efforts in the Philippines following back-to-back typhoons.[6]

Artists

Current artists

  • Enhypen – Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo, Ni-Ki
  • Illit – Yunah, Moka, Wonhee, Iroha, Minju
  • Evan

Former artists

  • Illit

Controversies

Plagiarism dispute with Min Hee-jin

In 2024, Min Hee-jin, then CEO of ADOR, claimed that ILLIT bore strong similarities to NewJeans. Belift Lab filed a ₩2 billion defamation lawsuit against her, citing reputational and financial harm.[8]

Stalking and privacy concerns

In March 2025, Belift Lab reported illegal stalking incidents targeting Enhypen members and began taking legal action.[9]

Lawsuit against Team Bunnies

In December 2025, Belift Lab sued Team Bunnies, a NewJeans fan group, for defamation of ILLIT and unauthorized sharing of internal materials, seeking ₩100 million in damages.[10]

Filmography

Reality shows

References

  1. ^ a b c d e Cite error: The named reference HybeAcquiresBelift was invoked but never defined (see the help page).
  2. ^ "HYBE-ADOR: Released documents show NewJeans earned $19M last year". koreajoongangdaily.joins.com. April 25, 2024. Retrieved January 2, 2026.
  3. ^ "BTS' label launch talent show to find next K-pop superstar". The Independent. May 25, 2020. Retrieved January 3, 2026.
  4. ^ "ENHYPEN to debut on Nov. 30 - The Korea Times". www.koreatimes.co.kr. October 28, 2020. Retrieved April 18, 2026.
  5. ^ Yoo, Hong (January 7, 2024). "Hybe's new girl group I'll-It to debut as 5-piece without Youngseo". The Korea Herald. Retrieved April 18, 2026.
  6. ^ Hicap, Jonathan (November 20, 2025). "K-pop idol group ENHYPEN, agency Belift Lab to donate P4 million to PH's flood relief efforts". Manila Bulletin. Retrieved January 3, 2026.
  7. ^ "[E-Photo] ALLDAY PROJECT's YOUNGSEO, 'From the debut group of ILLIT'". sbsstar.net. June 23, 2025. Retrieved January 3, 2026.
  8. ^ Ziwei, Puah (May 23, 2024). "ILLIT's agency Belift Lab sues Min Hee-hin for defamation amid HYBE-ADOR feud". NME. Retrieved April 18, 2026.
  9. ^ CHOSUNBIZ (March 5, 2025). "Enhypen reports illegal stalking incidents as police investigations begin". Retrieved January 3, 2026.
  10. ^ Seung-ku, Lee (December 15, 2025). "Belift Lab sues NewJeans fan group, citing defamation of Illit". The Korea Herald. Retrieved January 3, 2026.

Category:HYBE * Category:K-pop record labels Category:South Korean entertainment companies Category:Companies based in Seoul Category:Record labels established in 2018

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