After the lack of success with "Misfit" when it was first released 4 months earlier, the record company wanted to release another single. However, the record company wanted to release it after the Christmas period as they believed the song wouldn't survive the Christmas rush. Curiosity insisted on releasing "Down to Earth" before and so it was released in November and it slowly moved up the charts until it spent three weeks at number 3 in February 1987.[3]