The film was modeled on the motorcycle documentary On Any Sunday (1971), which had featured an executive producer of Dirt, Roger Riddell. The film was made over three and a half years. Parnelli Jones, who appears in the film, was an investor.[4]
The film involved over 13 cameraman and two helicopters covering thousands of miles to shoot the footage.[5]
Reception
The film had was first released in Columbia and Albuquerque, then was rolled out throughout the country throughout 1979.[5]
The Los Angeles Times called it a "friendly but boring docudrama about off-road racing without focus... like watching an interminable home movie."[3]
However, it was a box office hit, earning rentals in the US and Canada of $7.9 million.[1]