Digital billboard

Digital billboards abound in Times Square, Manhattan.

A digital billboard is a billboard that displays digital images that are changed by a computer every few seconds.[1] Digital billboards are primarily used for advertising, but they can also serve public service purposes. These are positioned on highly visible, heavy traffic locations such as expressways and major roadways. [2]

History

The first proper billboards were invented in the 1830s by Jared Bell in America. He wanted to advertise a circus and put up a large and colourful billboard in 1835. P.T. Barnum saw the benefits of this advertising medium, and also followed suit. In 2005, the first digital billboards were installed.[3]

Safety concerns

There have been concerns regarding road safety when digital billboards are present. The Federal Highway Administration (FHWA) conducted a study in 2001 to review the effects of electronic billboards (EBBs) on crash rates. According to the FHWA, it appeared that there was no effective technique or method appropriate for evaluating the safety effects of EBBs on driver attention or distraction at that time.[4] More recent and extensive studies have affirmed the negative impact of digital billboards on driver attention.[5][6]

Today 46 states have passed laws permitting digital billboards, compared to approximately 33 in 2007. As of July 1, 2016, the OAAA reports that there are approximately 6,700 digital billboards installed in the U.S., and there are now over 1,000 localities allowing digital billboards. [7]

References

[Krumina, Volberga, L., Ikaunieks, G., & Naumovs, L. (2021). The Development Of Brightness Evaluation Method For Digital Billboards. IOP Conference Series. Materials Science and Engineering, 1202(1), 12035–. https://doi.org/10.1088/1757-899X/1202/1/012035]

  1. ^ Inc., Outdoor Advertising Association of America. "Outdoor Advertising Association of America, Inc. > About OOH > OOH Basics > OOH Media Formats > Digital Billboards". www.oaaa.org. Archived from the original on 2014-02-22. {{cite web}}: |last= has generic name (help)
  2. ^ "Digital Billboard Advertising | BM Outdoor Media". bmoutdoor.com. Retrieved 2022-07-13.
  3. ^ "Out of Home Advertising Association of America, Inc. > About OOH > OOH Basics > History of OOH". oaaa.org. Retrieved 2022-07-13.
  4. ^ "Electronic Billboards - Outdoor Advertising Control - Real Estate - FHWA". Federal Highway Administration (FHWA). Archived from the original on 2010-06-23.
  5. ^ Wachtel, Jerry (2009-04-22). "Safety Impacts of the Emerging Digital Display Technology for Outdoor Advertising Signs" (PDF). Transportation Research Board of the National Academies. National Cooperative Highway Research Program. Archived from the original (PDF) on 2014-03-21. Retrieved 2014-03-21.
  6. ^ "Effects of Outdoor Advertising Displays on Driver Safety" (PDF). California Department of Transportation. Caltrans Division of Research and Innovation. 2012-10-11. Archived from the original (PDF) on 2014-03-21. Retrieved 2014-03-21.
  7. ^ "Looking back: A decade of digital billboards". www.digitalsignagetoday.com. 2016-11-22. Retrieved 2022-07-13.

Fortenberry Jr, J. L., Elrod, J. K., & McGoldrick, P. J. (2010). Is billboard advertising beneficial for healthcare organizations? An investigation of efficacy and acceptability to patients. Journal of Healthcare Management, 55(2).

Stub icon

This advertising-related article is a stub. You can help Wikipedia by expanding it.

Read other articles:

Henry Dodge

American politician and military officer For the American diplomat, see Henry Percival Dodge. For the American writer, see Henry Irving Dodge. Henry DodgePortrait of Dodge from the 1840sUnited States Senatorfrom WisconsinIn officeJune 8, 1848 – March 3, 1857Preceded bySeat establishedSucceeded byJames Rood DoolittleGovernor of the Wisconsin TerritoryIn officeApril 8, 1845 – June 23, 1848Appointed byJames PolkPreceded byNathaniel P. TallmadgeSucceeded byJohn Catlin (Actin...

 

1844 New Hampshire gubernatorial election

New Hampshire gubernatorial election 1844 New Hampshire gubernatorial election ← 1843 12 March 1844 1845 →   Nominee John Hardy Steele Anthony Colby Daniel Hoit Party Democratic Whig Liberty Popular vote 25,986 14,750 5,767 Percentage 53.37% 30.29% 11.84% Governor before election Henry Hubbard Democratic Elected Governor John Hardy Steele Democratic Elections in New Hampshire Federal government Presidential elections 1788–89 1792 1796 1800 1804 1808 1812 1816...

 

Musique serbe

La musique serbe est pratiquée en Serbie mais aussi par les nombreuses communautés serbes émigrées notamment au sein de l'ex-Yougoslavie. Elle est très proche de la musique macédonienne et bulgare, elles-mêmes influencées par toutes musiques des différents peuples de l'empire ottoman et avant lui, de l'empire byzantin. Durant la longue occupation ottomane (du XIVe au XVIIIe siècle), l'éducation, la propriété, la musique et les instruments de musique étaient interdits aux Serbes...

Lycopsis

Extinct marsupial-like mammal LycopsisTemporal range: Mid-Late Miocene (Santacrucian-Chasicoan)~16.3–9.0 Ma PreꞒ Ꞓ O S D C P T J K Pg N Fossil of L. longirostrus Scientific classification Kingdom: Animalia Phylum: Chordata Class: Mammalia Order: †Sparassodonta Superfamily: †Borhyaenoidea Genus: †LycopsisCabrera 1927 Species L. torresi Cabrera 1927 (type species) L. longirostrus Marshall 1976 L. viverensis Forasiepi et al. 2003 Synonyms Anatherium oxyrhynchus Ameghino 1894 Lyc...

 

Eddie Kasko

American baseball player (1931–2020) Baseball player Eddie KaskoKasko in 1957Shortstop / Third baseman / ManagerBorn: (1931-06-27)June 27, 1931Elizabeth, New Jersey, U.S.Died: June 24, 2020(2020-06-24) (aged 88)Richmond, Virginia, U.S.Batted: RightThrew: RightMLB debutApril 18, 1957, for the St. Louis CardinalsLast MLB appearanceSeptember 10, 1966, for the Boston Red SoxMLB statisticsBatting average.264Home runs22Runs batted in261Managerial record345–295...

 

Lucas Rangel Nunes Gonçalves

Questa voce sull'argomento calciatori brasiliani è solo un abbozzo. Contribuisci a migliorarla secondo le convenzioni di Wikipedia. Segui i suggerimenti del progetto di riferimento. Rangel Nazionalità  Brasile Altezza 185 cm Peso 74 kg Calcio Ruolo Attaccante Squadra  Kolos Kovalivka Carriera Squadre di club1 2015 Grêmio Barueri0 (0)[1]2015 Foz do Iguaçu2 (0)2016 Itumbiara0 (0)[2]2016 Londrina0 (0)2016-2017 Kukësi19 (1)2017-2018...

Anishinaabe traditional beliefs

Religion Pictographs of a mishibizhiw as well as two giant serpents and a canoe, from Lake Superior Provincial Park, Ontario, Canada. Attributed to the Ojibwe.[1]Anishinaabe traditional beliefs cover the traditional belief system of the Anishinaabeg peoples, consisting of the Algonquin/Nipissing, Ojibwa/Chippewa/Saulteaux/Mississaugas, Odawa, Potawatomi and Oji-Cree, located primarily in the Great Lakes region of North America. Medicine Societies The Anishinaabe have four different M...

 

Aleaume de Burgos

Pour les articles homonymes, voir Aleaume. Aléaume de Burgos Saint catholique Tombeau de San Lesmes à Burgos saint Naissance vers 1035Loudun (Vienne) Décès 1097  à Burgos (Espagne) Ordre religieux Ordre de Saint-Benoît Vénéré à Burgos Fête 30 janvier Attributs Mitre, livre, crosse Saint patron Burgos et Loudun modifier  Aléaume († 1097) (Alleaume, Lesmes en espagnol, Adelhem en germanique ou Adelelme en espagnol médiéval) est un saint chrétien fêté le 30 janvier....

 

Karthigai Pengal

Indian TV series or programme Karthigai PengalGenreSoap operaWritten byThirumuruganScreenplay byBaskar ShakthiDirected byKavitha BharathyCreative directorThirumuruganStarringShruti Dr. Sharmila Bhanu ChanderTheme music composerSanjeev RathanOpening themeSiru Siru Kuruvigal(Vocals)AanadJanaki IyerArivumathi (Lyrics)Country of originIndiaOriginal languageTamilNo. of seasons1No. of episodes266ProductionProducersSaroja Muniyandi Jyothi ThirumuruganCinematographySarath K.Chandar D.Ashok DevarajEd...

Hillsong Church UK

Church in United KingdomHillsong Church UKHillsong Church London logoCountryUnited KingdomDenominationHillsong ChurchWebsitehillsong.com/ukHistoryFounded1992; 32 years ago (1992)ClergySenior pastor(s)Phil and Lucinda DooleyPastor(s)Tim and Nicola Douglass Hillsong Church UK is a charismatic Christian Non-denominational megachurch in the United Kingdom which is a part of Hillsong Church global. Hillsong London, founded as London Christian Life Centre, was the first church pl...

 

金石原駅

金石原駅 ホーム（2008年12月） かないしはら Kanaishihara ◄桃川 (2.3 km) (4.4 km) 上伊万里► 所在地 佐賀県伊万里市松浦町山形4737北緯33度15分54.4秒 東経129度56分3.84秒 / 北緯33.265111度 東経129.9344000度 / 33.265111; 129.9344000 (金石原駅)所属事業者 九州旅客鉄道（JR九州）所属路線 ■筑肥線キロ程 19.7 km（山本起点）電報略号 ハラ駅構造 地上�...

 

Mount Washington, Baltimore

United States historic placeMount Washington Mill Historic DistrictU.S. National Register of Historic Places Show map of BaltimoreShow map of MarylandShow map of the United StatesLocation1330--1340 Smith Avenue and 1405-1407 Forge Ave., Baltimore, MarylandCoordinates39°22′6″N 76°38′59″W / 39.36833°N 76.64972°W / 39.36833; -76.64972Area4.8 acres (1.9 ha)NRHP reference No.90000727, 01001376[1]Added to NRHPMay 4, 1990, December 28, 2001 ...

Radoslav Brđanin

Serbian war criminal (1948–2022) Radoslav BrđaninBorn(1948-02-09)9 February 1948Čelinac, PR Bosnia and Herzegovina, FPR YugoslaviaDied7 September 2022(2022-09-07) (aged 74)Banja Luka, Bosnia and HerzegovinaConviction(s)Crimes against humanityCriminal penalty30 yearsDate apprehended6 July 1999Imprisoned atDenmark Radoslav Brđanin (9 February 1948 – 7 September 2022) was a Bosnian Serb political leader and a war criminal. In 2004 he was sentenced to 32 years imprisonment by the...

 

نهائي الدوري الأوروبي 2022

نهائي الدوري الأوروبي 2022الحدثالدوري الأوروبي 2021–22 آينتراخت فرانكفورت رينجرز 1 1 بعد الوقت الإضافيفاز آينتراخت فرانكفورت 5–4 بركلات الترجيحالتاريخ18 مايو 2022الملعبملعب رامون سانشيز بيزخوان، إشبيليةرجل المباراةكيفن تراب (آينتراخت فرانكفورت)}[1]الحكمسلافكو فينتشيتش (سل...

 

XXIII Giochi olimpici invernali

Voce principale: Giochi olimpici invernali. XXIII Giochi olimpici invernali(KO) 하나된 열정.LR: Hanadoen Yeolijeong(EN) Passion. Connected.(traduzione: Una passione; Passione. Connessa.)Città ospitantePyeongchang, Corea del Sud Paesi partecipanti92 (vedi sotto) Atleti partecipanti2 920 Competizioni102 in 15 sport Cerimonia apertura9 febbraio 2018 Cerimonia chiusura25 febbraio 2018 Aperti daMoon Jae-in Giuramento atletiMo Tae-bum Giuramento giudiciKim Woo-sik Ultimo tedoforoKim Yuna Sta...

NGC 6323

NGC 6323   الكوكبة الجاثي  رمز الفهرس NGC 6323 (الفهرس العام الجديد)UGC 10764 (فهرس أوبسالا العام)PGC 59868 (فهرس المجرات الرئيسية)2MASX J17131806+4346563 (Two Micron All-Sky Survey, Extended source catalogue)IRAS F17118+4350 (IRAS)MCG+07-35-048 (فهرس المجرات الموروفولوجي)SDSS J171318.07+434656.9 (مسح سلون الرقمي للسماء)UZC J171318.1+434657 (فهرس زفيكي الم...

 

George Gray Leiper

American politician George G. LeiperMember of the U.S. House of Representativesfrom Pennsylvania's 4th districtIn officeMarch 4, 1829 – March 3, 1831Preceded byJames BuchananSamuel AndersonCharles MinerSucceeded byWilliam Muhlenberg HiesterJoshua Evans Jr.David Potts Jr. Personal detailsBorn(1786-02-03)February 3, 1786Philadelphia, PennsylvaniaDiedNovember 18, 1868(1868-11-18) (aged 82)Delaware County, PennsylvaniaPolitical partyJacksonianAlma materUniversity of Pe...

 

Secularism in Bangladesh

Overview of the secularism in Bangladesh This article is part of a series on thePolitics of Bangladesh Constitution Amendments Law of Bangladesh Bangladesh Code Penal Code Human rights Article 70 Judicial review Government President: Mohammed Shahabuddin Prime Minister: Sheikh Hasina Cabinet: Hasina V Taxation Agencies Civil Service Local governments Parliament Speaker: Shirin Sharmin Chaudhury Leader of the House: Sheikh Hasina Leader of the Opposition: GM Quader Judiciary Supreme Court: App...

XI Corps (United Kingdom)

This article is about the British Army Corps. For other units of the same name, see XI Corps. XI Corps XI Corps formation badge First World War (left) and Second World War (right).Active1915–19191940–1943Country United KingdomBranch British ArmyTypeCorpsEngagementsFirst World War[1] Battle of Fromelles Italian Campaign Battle of the Lys The Advance in Flanders The Final Advance in Artois CommandersNotablecommandersSir Richard HakingMilitary unit XI Corps was a corps-s...

 

James Baldwin (editor and author)

American educator and administrator James BaldwinBorn(1841-12-15)December 15, 1841Hamilton County, IndianaDiedSeptember 1, 1925(1925-09-01) (aged 83)South Orange, New JerseyOccupation(s)Writer, educatorSignature James Baldwin (1841–1925) was an American educator and administrator. He served as the superintendent of Indiana's school system for 18 years and then went on to become a widely published textbook editor and children's author in the subjects of legends, mythology, biography, an...