Didi Seven

Didi Seven is a stain remover that has been heavily advertised in North America.[1] For many years, it was manufactured and marketed by Interwood, a Canadian company which acquired rights to the product from a German company.[2]

It became well known for its infomercial television marketing campaigns, such as a commercial in which a red sock is turned to white.[3]

Reviews

In 2004, Consumer Reports tested Didi Seven Ultra and found that it performed well in pretreating greasy stains and tannin/sugar stains before washing clothes in the laundry.[1] However, the product failed to completely remove lipstick and ink stains.[1]

References

  1. ^ a b c "WE SCOUR THE CLAIMS FOR 'MIRACLE' CLEANERS". Consumer Reports. Vol. 69, no. 6. June 2004. Retrieved 20 July 2024 – via ProQuest.
  2. ^ Chilton, David (22 June 1998). "Canada's DRTV experts go global". Marketing Magazine. Vol. 103, no. 24. p. 22. Retrieved 20 July 2024 – via ProQuest.
  3. ^ Haire, Thomas (November 2013). "Liantonio's Concepts TV Celebrates 30 Years of Making a 'Global Impact'". Multi-Channel Direct Advertising. Retrieved 20 July 2024 – via ProQuest.

Further reading