Desislava Radeva (born 9 July 1969) (née GenchevaBulgarian: Генчева) is a Bulgarian public figure and the current First Lady of Bulgaria since January 2017, being the wife of President Rumen Radev.[1]
Early life and career
Born Desislava Gencheva in Burgas on 9 July 1969, she studied at the Geo Milev English Language School for secondary school before going on to the University of National and World Economy in Finance and Credit. She also studied at the University of Forestry, Sofia.[2] In her student years, she worked as an assistant to the Minister of Agriculture Rumen Hristov. She continued her career as an office manager in TV shows such as Kanaleto and Hushove. She was subsequently responsible for public relations at the Bulgarian Music Company. Later, she became an assistant to the general manager of Heineken in Bulgaria. In 2016, she took an active part in the November 2016 Bulgarian presidential election, campaigning for her then partner Rumen Radev. In 2017, she founded a non-profit association called the "Living Water of Bulgaria", which carries out activities in the public interest.[3][4][5]