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Design and Arts Arcadia of Myungseung
Founded	2004
Founder	Soon Jo Lee, CEO
Headquarters	Seoul, Korea
Parent	MAC Architects-Consultants Group Ltd.
Website	DAAM.ac

Design and Arts Arcadia of Myungseung (abbreviated DAAM), located in Chuncheon, Korea, is a full-service hotel with many components of art and culture as the focal theme of its operations. First conceptualized in 2004 by the CEO of MAC Architects-Consultants Group Ltd., Mr. Soon Jo Lee, DAAM is currently undergoing construction after having its groundbreaking ceremony on December 21, 2009^[1] and having received its architectural permit on June 23, 2010. The Grand Opening of DAAM is projected to be in 2013.

Concept of the apple

Apples have long been a theme used to depict ambition as well as innovation. Examples of this could be seen many times throughout history, such as the forbidden apple from The Garden of Eden, the apple from Snow White, Newton's discovery of gravity through the falling apple, the Swiss folk story of Wilhelm Tell and the apple placed on his son's head and even New York City, often dubbed the Big Apple. Following the long traditions of apples being used as a symbol for such historical advances, the theme of the building will be based on the theme of an apple as well. The building will feature two main sections: the apple core and the apple peel with each part having a different purpose.

Building facilities

DAAM will cover roughly 2.5 million square feet (~235,000 m²), with 7 above-ground floors on both the apple core part and the apple peel part respectively. It will contain 7 underground floors to be used as parking facilities as well as storage facilities. The other building facilities are:^[2]

1,100 luxury hotel suites
500 atelier units
100 gallery and museum units
2,500 seating capacity concert hall
350 dormitory units
18 restaurants
1,000 seating capacity cafeteria
Library
380 residential studio units
33,000 m² of public area
6,000 m² of sports facilities
3,600 m² of spa facilities
300m canoe slalom stadium
1,650 m² canoe polo stadium

Neo-Bauhausian movement

The Bauhaus of the early 1900s was a school in Germany that combined crafts and the fine arts, and was famous for the approach to design that it publicized and taught. By incorporating art and music classes, along with seminars and lectures given by professionals and professors in their respective industry, DAAM has ambitions of creating a neo-Bauhausian movement.^[3] The furthering of the fine arts and the performing arts is to increase the awareness and participation among people of different ages and backgrounds. There are hopes to have international artists come to DAAM to work on their craft while having the capacity for also displaying their works and even having their works put up for sale.

References in popular culture

In the Korean drama Personal Taste featured on MBC starring Son Ye-jin and Lee Min-ho, the Design and Arts Arcadia of Myungseung was the focal point of the plot, while being enveloped in the comedic love story that took place between the leading characters. Powered by MAC Architects-Consultants Group Ltd., DAAM, while being a part of the drama itself, also acted as the primary sponsor for the drama.^[4]

Awards and notable recognition

On April 23, 2010, DAAM received the honor of the Architectural Design of the Year Award from the Architectural Institute of Korea.^[5]
On October 15, 2010, the Ministry of Culture, Sports and Tourism (South Korea) of the Republic of Korea awarded DAAM with a government funding of 15 billion Korean Won (approximately US$13 million), with the belief that DAAM will be an essential source of tourism as well as improving and spreading culture.^[6]
On October 20, 2010, Chairman Mr. Soon Jo Lee was awarded the Architect of the Year Award from the Ministry of Land, Transport and Maritime Affairs on October 20, 2010.^[7]

References

^ "강원도의 제로에너지 예술도시, '다암예술원' 착공". MT News http://news.mt.co.kr/mtview.php?no=2009122216240244005 December 22, 2009. Retrieved July 28, 2010.
^ "춘천 대규모 문화예술타운 '다암예술원' 본격 조성". Joins News http://article.joins.com/article/article.asp?ctg=12&Total_ID=4260207 June 22, 2010. Retrieved July 28, 2010.
^ "생태친화적 예술도시 빚는 건축가". Weekly Hanyang News http://www.hanyang.ac.kr/controller/weeklyView.jsp?file=/top_news/2010/033/people.html Retrieved July 28, 2010.
^ "MBC수목드라마 '개인의취향' 소재 다암예술원 눈길". Kyeongin Ilbo (News) http://www.kyeongin.com/news/articleView.html?idxno=511167 Retrieved August 3, 2010.
^ "춘천 '다암예술원' 올해의 우수 건축물로 선정". Upkorea.net (News) http://www.upkorea.net/news/articleView.html?idxno=19306 Retrieved August 3, 2010.
^ "PF 잇단 중단에도…춘천 문화예술단지 '나홀로 탄탄'". The Korea Economic Daily http://www.hankyung.com/news/app/newsview.php?aid=2010102150761&sid=0103&nid=003&ltype=1 Retrieved October 22, 2010.
^ "2010 한국건축문화인상". Hankook Ilbo (News) http://economy.hankooki.com/lpage/opinion/201010/e2010101917454197730.htm Archived 2011-10-04 at the Wayback Machine Retrieved October 21, 2010.