Derrty Entertainment is a record label founded by rapper Nelly in 2003. It operated as a division of Motown and served as the parent company for its now-defunct predecessor and sublabel, Fo' Reel Entertainment.[1] Nelly's St. Lunatics cohort, Ali Jones served as president for the label, although it has lacked much activity.[2] A namesake multimedia company—Derrty Ventures—was also co-formed by Nelly, Michael Chaffin and J Erving in 2017, which includes the clothing line Derrty Apparel.[3][4]
In 2003, Nelly launched the women's fashion brand Apple Bottoms with Yomi Martin, Nick Loftis, and Ian Kelly, including clothing, perfume and accessories.[5][6]